Yahoo Brands Group: Understanding Cookies and User Privacy

Yahoo is a part of the Yahoo Brands Group, which encompasses a diverse family of websites and applications that are either owned or operated by the company. This extensive portfolio includes popular platforms such as Yahoo itself, AOL, Engadget, Rivals, In The Know, and Makers.

What Are Cookies?

As users navigate through Yahoo’s extensive network of websites and applications, the company utilizes cookies and similar technologies, such as web storage, to enhance user experience. Cookies are small data files that websites can store on users’ devices, allowing for the retrieval of that information in subsequent visits. This helps website operators provide a more tailored service.

Purpose of Cookies

Yahoo employs cookies for a variety of essential functions, including:

• Providing Services: Cookies enable the seamless delivery of content and services to users on Yahoo’s platforms.

• User Authentication: The technology ensures that users can securely access their accounts and personalized features.

• Security Measures: Cookies contribute to safeguarding against spam and abuse, enhancing the overall security of their applications.

• Usage Analytics: By collecting aggregate data about how many visitors access specific pages, the type of devices they use (whether iOS or Android), the browser they employ, and the duration of their visits, Yahoo is able to evaluate and enhance the user experience. Importantly, this data is collected in a manner that does not associate it with individual users.

User Consent and Privacy

When users visit Yahoo’s properties and applications, they are presented with options regarding the use of cookies and personal data. By clicking “Agree to All,” users allow Yahoo and its partners—242 of which are part of the Interactive Advertising Bureau’s Transparency and Consent Framework—to store information and access their devices using cookies, precise geolocation data, and other personal data such as IP addresses.

These measures are employed for:

• Conducting analytics
• Delivering personalized advertising and content
• Evaluating the performance of ads and content
• Conducting audience research
• Developing services

In contrast, users who do not wish to share their data for these additional purposes can click on “Reject All.” For those wanting to customize their preferences, an option is available to “Manage Privacy Settings.”

Users are reminded that they can change their consent choices at any time through links provided on Yahoo’s websites and applications, such as “Privacy and Cookies Policy” or “Privacy Management Dashboard.” More detailed information regarding how Yahoo handles personal data can be found in its privacy policy and cookie policy.

Conclusion

As the digital landscape continues to evolve, understanding how companies like Yahoo utilize cookies and personal data is crucial for consumers. Users have the power to make informed decisions about their consent and privacy settings, ensuring a tailored and safe experience on digital platforms.

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