Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Options
Yahoo is a prominent part of the Yahoo family of brands, which includes well-known websites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. Collectively, these platforms operate under the same ownership umbrella, providing diverse digital services to millions of users globally.
How Yahoo Uses Cookies and Similar Technologies
When you visit our websites and use our apps, we utilize cookies and related technologies, such as web storage, to collect and store information from your device. Cookies enable website and app operators to enhance user experience by remembering preferences and facilitating seamless access.
The main purposes for using cookies on Yahoo and affiliated platforms include:
- Delivering our websites and apps efficiently to you.
- Authenticating users to ensure secure access.
- Implementing security measures and preventing spam and misuse.
- Measuring usage statistics.
The data collected includes aggregated metrics such as the number of visitors, the types of devices used (iOS or Android), browsers employed, and the duration of visits. Importantly, this information is collected collectively and is not associated with individual users.
Consent and Privacy Choices
If you click “Accept All” on our cookie consent banner, Yahoo and its partners—including a network of 236 partners compliant with the Interactive Advertising Bureau’s (IAB) transparency and consent framework—will store and/or access information on your device. This includes using cookies, precise geolocation data, IP addresses, browser settings, and search data to:
- Conduct analytics.
- Provide personalized ads and content.
- Measure ad and content performance.
- Carry out audience insights and service development.
Conversely, if you prefer that we and our partners do not use cookies and personal data for these additional purposes, you can select “Reject All.” For more granular control, clicking “Manage Privacy Settings” allows you to tailor your preferences according to your comfort level.
You retain the right to withdraw consent or modify your choices at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” on our websites and apps. To learn more about how we manage your data, please refer to Yahoo’s Privacy Policy and Cookie Policy.
In summary, Yahoo and its family of brands are committed to transparency and giving users control over their privacy while continuing to provide engaging, secure, and personalized experiences.