Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Settings
Yahoo is part of a comprehensive family of brands, which includes several well-known websites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. These platforms are owned and managed under the Yahoo umbrella, providing users with a wide range of online content and services.
How Yahoo Uses Cookies
When you use Yahoo’s websites or applications, cookies and similar technologies like web storage are deployed. Cookies are small data files stored on your device that allow websites and apps to recognize your device and remember information related to your interactions.
These cookies serve multiple purposes, including:
-
Providing Access and Functionality: Ensuring that the sites and apps work correctly and efficiently.
-
User Authentication and Security: Helping to authenticate users, apply security measures, and prevent spam or abuse.
-
Usage Measurement: Collecting aggregated data to count the number of visitors, determine the type of devices used (such as iOS or Android), track browser types, and measure how long users stay on Yahoo’s sites and apps. Importantly, this information is gathered in aggregate form and is not personally identifiable.
Consent and Privacy Options
Upon visiting Yahoo platforms, users are presented with options regarding their cookie and data preferences. By clicking "Accept All," you permit Yahoo and its partners — including 236 entities participating in the IAB Transparency and Consent Framework — to store information on your device and use personal data such as precise geolocation, IP addresses, browsing, and search histories. This data assists in delivering personalized advertisements and content, measuring ad and content effectiveness, conducting audience research, and improving services.
If you prefer not to allow Yahoo or its partners to use cookies and personal data for these purposes, you can choose "Reject All." Additionally, Yahoo offers a "Manage Privacy Settings" option for users who want to customize which data is collected and how it’s used.
At any time, users can change or revoke their consent by clicking on links labeled "Privacy and Cookie Settings" or "Privacy Dashboard" located within Yahoo’s sites or applications.
For comprehensive information about data usage practices, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy.
Yahoo’s commitment to transparency and user control ensures that individuals can make informed decisions regarding their personal data while enjoying the services provided by Yahoo and its family of brands.