Yahoo: Part of a Comprehensive Family of Trusted Brands
Yahoo is a key member of a broad and diverse family of brands that includes prominent names such as AOL, Engadget, Rivals, In The Know, and Makers. Together, these brands offer a wide range of websites and applications that cater to millions of users worldwide, providing news, entertainment, technology updates, sports coverage, and more.
Understanding Our Use of Cookies
When accessing Yahoo and its associated sites and applications, users will encounter the use of cookies and similar technologies, such as web storage. Cookies enable website operators to store and retrieve information on your device, enhancing your experience and the functionality of our services.
Purposes of Cookie Usage
The data collected through cookies serves several important functions:
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Delivering and improving our sites and applications.
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Authenticating users, implementing security measures, and preventing spam or abusive activities.
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Measuring site and app usage, including counting visitors, identifying device types (such as iOS or Android), browsers used, and time spent on pages.
Please note that the usage data is gathered in an aggregated form and is not linked to individual users.
Consent and Privacy Choices
By clicking “Accept All,” users consent to Yahoo and its partners—including 236 participants in the IAB Transparency and Consent Framework—storing or accessing information on their devices. This consent also allows the use of precise data such as geolocation, IP addresses, browsing history, and search data. These data points help in conducting analytics, delivering personalized advertisements and content, measuring the effectiveness of ads, performing audience research, and developing new services.
For users who prefer not to have their data used for these additional purposes, the option to “Reject All” cookies and data processing is available. Moreover, Yahoo offers a “Manage Privacy Settings” feature, letting individuals customize their preferences regarding data usage.
Ongoing Control Over Your Privacy
Users retain the ability to revoke consent or modify their privacy settings at any time through links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” found on Yahoo’s sites and apps. Comprehensive information about data handling is accessible through our Privacy Policy and Cookies Policy pages.
Ensuring Transparency and Trust
At Yahoo, transparency and respect for user privacy remain fundamental. We strive to provide intuitive control over personal data while continuing to deliver rich, engaging content and services across our family of brands. Whether visiting Yahoo or one of its sister sites, users can trust in our commitment to safeguarding their information and giving them choices regarding their digital footprint.