Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Privacy Settings
Yahoo is part of a larger family of brands that includes popular sites and apps like AOL, Engadget, Rivals, In The Know, and Makers. Together, these platforms provide a wide range of content and services to millions of users around the world. When you visit any of these sites or use their apps, it’s important to know how Yahoo and its family of brands handle data, particularly through the use of cookies and similar technologies.
What Are Cookies?
Cookies are small pieces of data stored on your device by the websites and apps you use. They enable operators like Yahoo to store and read information that helps improve your experience. This includes technologies similar to cookies, such as web storage, which work in similar ways.
Why Does Yahoo Use Cookies?
Yahoo utilizes cookies for several key purposes:
- Providing Our Sites and Apps: Cookies help ensure that the content and features you expect are available and function correctly.
- User Authentication and Security: Cookies play a crucial role in verifying user identities, enhancing security, and preventing issues like spam and abuse.
- Measurement and Analytics: By tracking how many visitors come to our pages, the type of devices (such as iOS or Android) they use, browsers accessed, and the length of visits, we gather aggregated data that is not linked to specific individuals. This helps understand usage patterns and improve our services.
Your Choices and Consent
When interacting with Yahoo and its family of brands, you will often be presented with options to manage your privacy preferences related to cookies and data use:
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Accept All: Choosing this option allows Yahoo and its partners — including 236 organizations within the IAB Transparency & Consent Framework — to store or access information on your device. This includes using cookies alongside precise geolocation data and personal data like your IP address, browsing history, and search data. The data collected supports analytics, personalized advertising and content, advertising measurement, audience research, and service development.
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Reject All: Selecting this restricts Yahoo and its partners from using cookies and personal data for these additional purposes beyond what is strictly necessary.
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Manage Privacy Settings: This option lets you customize your preferences about how cookies and personal data are used.
Changing Your Preferences Anytime
Yahoo respects your right to privacy and provides ongoing control via the "Privacy & cookie settings" or "Privacy dashboard" links found on our sites and apps. You can withdraw or adjust your consent preferences at any time.
Learn More
For detailed information on how we collect, use, and protect your data, please review our Privacy Policy and Cookie Policy. Understanding these policies will help you make informed decisions about your online experience across Yahoo and our affiliated brands.
In summary, Yahoo and its family of brands are committed to transparency and user control regarding data privacy, ensuring you can enjoy our sites and apps with confidence and clarity.