Yahoo and its Family of Brands: Understanding Their Use of Cookies and Data Privacy
Yahoo is part of a larger family of brands that includes well-known websites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. These brands are owned and operated collectively, providing a wide range of digital services to users worldwide.
Use of Cookies on Yahoo Sites and Applications
When you visit Yahoo and its associated sites or use their apps, cookies and similar technologies, like web storage, are employed to store and access information on your device. Cookies serve several essential functions, including:
- Delivering the content and services you expect from Yahoo’s websites and applications.
- Authenticating users to ensure secure access.
- Implementing security measures to prevent spam and abuse.
User Data Measurement and Analytics
Yahoo collects aggregated data about site and app usage to better understand visitor behavior. This includes details such as the number of visitors, the types of devices used (iOS or Android), the browsers utilized, and the duration of visits. Importantly, this data is aggregated and is not connected to any specific individual user.
Consent and Privacy Choices
Yahoo and its partners, numbering approximately 236 and participating in the IAB Europe Transparency and Consent Framework, may store or use cookies and collect personal data such as precise geolocation, IP addresses, and browsing or search history. This information is used for purposes including analytics, personalized advertising and content delivery, ad measurement, audience research, and service development.
Users have control over their privacy preferences when using Yahoo sites and applications. Options include:
- Clicking “Accept All” to consent to the use of cookies and data collection by Yahoo and its partners.
- Selecting “Refuse All” to deny consent for additional cookies and data processing beyond essential functions.
- Choosing “Manage Privacy Settings” to customize cookie and data use preferences.
Consent can be revoked or altered at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s websites and applications.
Further Information
To learn more about how Yahoo handles your personal data and cookies, users can review Yahoo’s Privacy Policy and Cookie Policy. These documents provide detailed explanations regarding data collection, usage, and user rights.
In summary, as a member of a broad network of digital brands, Yahoo is committed to transparency in data handling and offers users multiple options to manage their privacy preferences while using its services.