Crypto Ownership Among U.S. Investors Surges Eightfold Since 2018, but Risk Concerns Persist
A recent Gallup survey has revealed a significant increase in cryptocurrency ownership among U.S. investors over the past several years, alongside ongoing skepticism about its safety as an investment. The study, conducted in mid-June 2025, found that approximately 14% of U.S. adults now own some form of cryptocurrency—a figure that reflects an eightfold rise since 2018, when only about 2% reported ownership.
Ownership Growth Amid Persistent Hesitancy
While crypto ownership has surged, the survey highlights that the majority of Americans remain cautious. Around 60% of respondents said they have no interest in ever purchasing cryptocurrency, and only 4% indicated plans to buy in the near future. This cautious attitude exists despite cryptocurrencies becoming more accessible and the regulatory landscape in the U.S. clarifying in recent years.
Among those invested, a notable 64% of U.S. investors labeled cryptocurrency as a "very risky" asset class, a perception that has slightly increased from 60% in 2021. Even individuals with substantial traditional investments—such as stocks, bonds, or mutual funds exceeding $10,000—are wary, with 55% considering crypto very risky.
Demographic Divide in Crypto Adoption
The survey shines a light on a demographic gap in cryptocurrency ownership. Younger men between 18 and 49 years old are more prone to own crypto compared to other groups, with roughly one in four owning digital assets. Conversely, women, older adults, and low-income households are significantly underrepresented in crypto adoption.
Education and income levels also correlate with ownership rates. College graduates and high earners report above-average engagement with cryptocurrencies, while seniors and those with limited income tend to stay away from the market.
Knowledge and Understanding Lag Behind Awareness
Although nearly all respondents had heard of cryptocurrency, familiarity with how it actually works is less common. Only 35% claimed to understand the technology and mechanics behind digital currencies, with understanding most prevalent among younger men and wealthier individuals. This lack of knowledge likely contributes to the perception of high risk and reluctance to invest.
Market Context: From Boom to Caution
The path to increased crypto adoption has been turbulent. The 2021 cryptocurrency bull run attracted mainstream attention but was swiftly followed by a severe downturn marked by significant volatility and high-profile failures—including the collapse of exchanges like FTX—and widespread scams. These events dampened retail investor enthusiasm, even as institutional investors began entering the market to help stabilize it.
Four years ago, Gallup noted that 6% of U.S. investors held cryptocurrency. Recent figures suggesting 17% ownership among investors indicate accelerating acceptance despite lingering doubts.
Cryptocurrency vs. Traditional Investments
Despite growth in crypto ownership, traditional investments remain more popular among Americans. Nearly 60% reported owning stocks or real estate, underscoring conventional avenues’ dominant role in personal finance. Only a small fraction, about 4%, view cryptocurrency as the best long-term investment option.
Disclaimer: This article includes contributions from AI tools and has been thoroughly reviewed by CoinDesk’s editorial team to ensure factual accuracy and editorial integrity.
Francisco Rodrigues is a CoinDesk reporter specializing in cryptocurrencies and personal finance. He holds Bitcoin, Ether, Solana, and PAXG.
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As the cryptocurrency market evolves, the balance between growing adoption and cautious investment sentiment continues to shape the future landscape for U.S. investors.