The Hottest Business Strategy This Summer: Buying Crypto
By Gregory Zuckerman and Vicky Ge Huang
Published July 25, 2025, 9:00 pm ET | The Wall Street Journal
This summer, an unexpected trend has taken hold in the business world: companies across a variety of industries are raising billions of dollars specifically to purchase cryptocurrencies such as bitcoin and a host of lesser-known digital tokens.
Rather than channeling funds into traditional avenues such as expanding their core businesses or hiring more staff, many companies—ranging from a Japanese hotel operator to a French semiconductor manufacturer, a Florida-based toy maker, a nail-salon chain, and an electric-bike company—are funneling significant cash reserves into crypto assets. This wave of corporate crypto purchases has contributed to driving various digital currencies to record-high valuations.
The announcements of firms entering the crypto market have triggered sharp increases in their own stock prices, fueling a cycle where other companies take note and consider jumping on the crypto bandwagon. The surge is not limited to bitcoin alone but extends to more obscure cryptocurrencies as well, highlighting a broadening appeal among business leaders for digital assets as part of their treasury management and investment strategies.
While this trend underscores the growing acceptance of cryptocurrencies in the corporate world, it also raises important questions and concerns about the risks inherent in such investments. Market volatility and regulatory uncertainties that have historically surrounded digital currencies mean the strategy carries potential downsides. Yet, for now, companies appear willing to embrace this high-stakes maneuver in hopes of capitalizing on the crypto market’s upward momentum.
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This article is based on information provided by The Wall Street Journal. All rights reserved by Dow Jones & Company, Inc.