Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Controls
Yahoo is a prominent member of the Yahoo family of brands, which includes a variety of well-known sites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. Together, these platforms are owned and managed under the same corporate umbrella, providing users with a wide range of digital content and services.
How Yahoo Uses Cookies and Similar Technologies
When you visit Yahoo’s websites or use their apps, the platform uses cookies and similar technologies like web storage to gather information from your device. Cookies are small data files that allow website and app administrators to store and read information on your device, enabling various functionalities that enhance your user experience.
Yahoo’s cookie usage serves several key purposes, including:
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Delivering content and services tailored to your needs across their sites and apps.
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Authenticating users, implementing security measures, and preventing spam and abuse to maintain a safe online environment.
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Measuring site and app usage by counting visitors to their pages, identifying the type of device (iOS or Android), browser used, and duration of visits. These data are collected in aggregate form and are not linked to individual users.
Personalized Advertising and Data Sharing with Partners
By selecting the option ‘Accept All,’ users consent to Yahoo and its partners—including 236 members of the IAB Transparency & Consent Framework—to store and access information on their devices. This may include utilizing precise geolocation data, IP addresses, browsing, and search information. The collected data help deliver personalized ads and content, measure their effectiveness, support audience insights, and aid in the development of new services.
Your Privacy Choices and Controls
Yahoo respects user privacy and provides several options to manage cookie preferences:
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By clicking ‘Reject All,’ you can opt-out of Yahoo and its partners using cookies and personal data for additional purposes such as personalized advertising.
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Choosing ‘Manage Privacy Settings’ allows you to customize your consent and adjust preferences at any time.
Users can also withdraw consent or modify their choices at any moment by accessing the ‘Privacy and Cookie Settings’ or ‘Privacy Dashboard’ available on Yahoo’s websites and applications.
For comprehensive details on how Yahoo collects and uses your personal information, users are encouraged to review Yahoo’s Privacy Policy and Cookie Policy.
In summary, Yahoo and its extensive family of brands utilize cookies and related technologies to provide, secure, and improve user experiences while offering transparent options for individuals to control their privacy settings effectively.