Understanding Yahoo’s Family of Brands and Their Use of Cookies
Yahoo is a prominent member of the Yahoo family of brands, which includes a portfolio of well-known websites and applications such as AOL, Engadget, Rivals, In The Know, and Makers. These brands collectively offer a wide range of content and services to millions of users worldwide.
When you visit any of these sites or use their apps, Yahoo and its associated brands utilize cookies and similar tracking technologies, including web storage, to enhance your experience. Cookies are small data files stored on your device that enable websites and apps to remember important information about your visit.
The Purpose of Cookies on Yahoo’s Platforms
Yahoo employs cookies to:
- Deliver their sites and app services effectively to users.
- Authenticate users, implement security protocols, and prevent spam and abuse.
- Measure site usage by counting visitors, identifying device types (such as iOS or Android), browser usage, and visit duration. This information is collected in aggregate form and does not identify individual users.
User Consent and Privacy Controls
When accessing Yahoo’s sites and apps, you will be presented with cookie consent options. By clicking “Accept all,” you allow Yahoo and its partners—including 236 entities involved in the IAB Transparency & Consent Framework—to store and access information on your device. This includes the use of cookies, precise geolocation data, IP addresses, and browsing and search data to provide analytics, personalized advertising and content, content measurement, audience research, and service development.
Alternatively, if you prefer to restrict the use of cookies and personal data for these purposes, you can choose “Reject all.” For more tailored preferences, the “Manage privacy settings” option lets you customize which cookies and data uses you permit.
Users have the flexibility to withdraw or modify their consent at any time. This can be done by visiting the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on Yahoo’s sites and apps.
Additional Information
For those interested in learning more about how Yahoo and its family of brands handle personal data and cookies, comprehensive details are available in their privacy and cookie policies. These documents outline Yahoo’s commitment to protecting user privacy while providing a seamless and personalized online experience.
In summary, Yahoo’s integration within its family of brands ensures a wide reach of content and services, supported by transparent and user-friendly privacy practices regarding cookie usage and data collection.