Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Options
Yahoo is a leading member of the Yahoo family of brands, a collection of popular websites and apps that includes Yahoo itself, AOL, Engadget, Rivals, In The Know, and Makers. Together, these platforms serve millions of users worldwide, offering a wide range of content and services.
Cookie Usage Across Yahoo’s Platforms
When you visit any of the sites or apps owned and operated by Yahoo and its affiliated brands, cookies and similar technologies such as web storage are used. Cookies are small data files stored on your device that allow the operators of these websites and applications to:
- Deliver and maintain the functionality of the sites and apps.
- Authenticate users to ensure security and prevent spam and abuse.
- Collect aggregated measurement data such as the number of visitors, device type (e.g., iOS or Android), browser type, and visit duration to help understand user engagement.
This information is collected in aggregate form, meaning it is not personally tied to individual users.
Consent and Privacy Choices
Yahoo and its partners, including 236 entities who participate in the IAB Transparency & Consent Framework, may use cookies and personal data for more personalized purposes if users accept. This includes storing and accessing data on your device, utilizing precise geolocation, IP addresses, browsing, and search information. These data points are used for:
- Analytics to improve services.
- Delivering personalized advertising and content.
- Measuring the effectiveness of advertising and content.
- Conducting audience research and developing new services.
Users are presented with clear choices regarding their privacy. They can:
- Click “Accept all” to allow Yahoo and its partners to use cookies and personal data for the purposes described above.
- Click “Reject all” if they do not want their data used in this manner.
- Choose “Manage privacy settings” to customize which types of data are shared and how they are used.
Ongoing Control Over Privacy
Yahoo empowers users with ongoing control over their privacy preferences. Consent can be withdrawn or modified at any time by accessing the Privacy & Cookie Settings or Privacy Dashboard available on Yahoo’s sites and apps.
For users seeking more detailed information, Yahoo provides comprehensive explanations in their Cookie Policy and Privacy Policy, accessible through links on their platforms.
By outlining how Yahoo and its family of brands use cookies and personal data, and by offering users straightforward ways to control their privacy preferences, Yahoo aims to maintain transparency and trust with its audience across its diverse digital properties.