Yahoo as Part of the Yahoo Brand Family: Understanding Our Websites, Apps, and Cookie Policy
Yahoo is a key member of the Yahoo brand family, which encompasses a diverse portfolio of websites and applications. This brand family includes well-known platforms such as Yahoo itself, AOL, Engadget, In The Know, and MAKERS. These sites and apps are owned and operated under the same umbrella, providing users with a variety of digital services and content.
Use of Cookies and Similar Technologies
To enhance user experience across these platforms, Yahoo and its affiliated websites use cookies and other similar web technologies, like web storage. Cookies are small data files that can be stored on your device to help website and app operators remember information and track usage in a way that supports functionality and security.
Purposes of Cookies on Yahoo Platforms
The cookies deployed across Yahoo’s websites and apps serve several key purposes:
- Delivering the Website and App Experience: Cookies help ensure that the sites and apps function correctly and are tailored to user preferences.
- User Authentication and Security: They assist in verifying user identities, enforcing security measures, and preventing issues such as spam and misuse.
- Analytics and Measurement: Cookies enable the collection of data about visitor numbers, device types (such as iOS or Android), browsers used, and the amount of time users spend on the platforms. Importantly, this information is gathered in aggregated form, which means it is not linked to individual users.
Consent and Data Usage
Yahoo offers users control over their cookie preferences. When you click "Accept All," both Yahoo and its partners—including 236 participants in the IAB Transparency & Consent Framework—store and access information on your device. This can include precise location data and other personal data like IP addresses, browsing and search history. This information is utilized for various purposes such as analytics, personalized advertising, content measurement, audience research, and service improvement.
Alternatively, users can select "Reject All" if they do not wish for cookies and personal data to be used for these additional purposes. For more refined control, "Manage Privacy Settings" allows users to customize their preferences regarding data usage.
Ongoing Privacy and Data Controls
User consent is not fixed; it can be revoked or altered at any time via links labeled "Privacy and Cookie Settings" or "Privacy Dashboard" found on Yahoo’s websites and apps. Detailed information on how Yahoo manages personal data and cookies can be found in their Privacy Policy and Cookie Policy documents.
As part of the Yahoo brand family, we are committed to transparency and respecting user privacy while continuing to provide seamless and secure online experiences across all our platforms.