Yahoo and Its Family of Brands: Understanding Cookies and Privacy Settings
Yahoo is part of a larger family of brands that includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms offer a range of digital services and content to users worldwide. As part of their commitment to transparency and user experience, Yahoo and its affiliated brands utilize cookies and similar technologies across their websites and applications.
What Are Cookies and How Are They Used?
Cookies are small data files stored on your device when you visit websites or use mobile apps. They enable operators to remember information about your visit and ensure that the sites and apps function properly. Yahoo employs cookies to:
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Provide access and functionality for its sites and apps.
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Authenticate users, implement security measures, and prevent spam and abuse.
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Measure site and app usage, including the number of visitors, device types (iOS or Android), browser types, and duration of visits. Importantly, this data is collected in aggregate and is not linked to individual users.
Consent for Cookies and Data Use
When you visit Yahoo or any of its family sites and apps, you are presented with options regarding the use of cookies and your personal data. By clicking "Accept all," you consent to Yahoo and its partners—over 230 organizations participating in the IAB Transparency & Consent Framework—to store and access information on your device. This includes the use of:
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Precise geolocation data.
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Personal data such as IP addresses, browsing history, and search queries.
This information is used for purposes including analytics, personalized advertising and content, measurement of advertisement and content effectiveness, audience research, and the development of new services.
Your Choices and Privacy Controls
If you prefer not to allow Yahoo and its partners to use cookies and personal data for the additional purposes described, you can select "Reject all." For more tailored privacy preferences, the "Manage privacy settings" option enables you to customize your choices.
You have the right to withdraw consent or modify your privacy preferences at any time. Simply click on the "Privacy & cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps.
Learn More
For comprehensive information about how Yahoo uses personal data and cookies, users are encouraged to read the company’s Privacy Policy and Cookie Policy. These documents provide detailed explanations of data practices and user rights.
Conclusion
As part of the Yahoo family of brands, Yahoo strives to maintain a secure and personalized experience while respecting user privacy. Managing your cookie and privacy settings empowers you to control how your data is used when interacting with Yahoo’s diverse digital platforms.