Yahoo and Its Family of Brands: Understanding Cookie Use and Privacy Choices
Yahoo, a well-known digital media company, is part of a larger family of brands that includes popular sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms offer a range of content and services to users around the world.
When you visit any of these sites or use their apps, Yahoo employs cookies and similar technologies, like web storage, to enhance your experience and ensure smooth operation. Cookies are small data files stored on your device that help website operators remember your preferences, authenticate users, and maintain security by preventing spam and abuse.
Key Uses of Cookies on Yahoo’s Platforms
-
Providing Services: Cookies enable Yahoo and its family of brands to deliver their sites and apps effectively to users.
-
Authentication and Security: By recognizing returning users, cookies assist in verifying identity and protecting against unauthorized access.
-
Measurement and Analytics: Yahoo tracks aggregated data such as the number of visitors, device types (e.g., iOS or Android), browsers used, and visit durations. This information helps the company understand user behavior and improve its offerings. Importantly, this data is not linked to individual users.
Personalized Advertising and Data Choices
If you choose to click “Accept all,” Yahoo and its partners, including 236 companies participating in the IAB Transparency & Consent Framework, may store and access information on your device. This can include precise geolocation data, IP addresses, browsing history, and search data. Such information is used for analytics, personalized advertising and content delivery, advertising and content measurement, audience research, and development of new services.
However, if you prefer not to have your personal data used for these purposes, you can click “Reject all” to opt out. For more tailored control, click “Manage privacy settings” to customize which information you share.
Your Privacy Controls
Yahoo emphasizes that you have the right to withdraw or change your consent choices at any time. You can do this by accessing the “Privacy & cookie settings” or “Privacy dashboard” on its sites and apps. Detailed explanations of how your personal data is handled are provided in Yahoo’s privacy policy and cookie policy.
In summary, Yahoo and its family of brands are committed to transparency about data collection and privacy, offering users clear options to manage their personal information while enjoying the services provided across multiple platforms.