Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Your Privacy Choices
Yahoo is proud to be part of a diverse family of brands that includes not only Yahoo itself but also AOL, Engadget, In The Know, and Makers. Together, these sites and apps form a network designed to offer varied content and services across different interests and communities.
Cookies and How We Use Them
When you visit any of our sites or use our apps, including those under the Yahoo family of brands, we use cookies and similar technologies like web storage. Cookies are small data files stored on your device that help us deliver a smoother and more personalized experience.
These cookies enable us to:
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Provide the websites and apps to you efficiently.
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Authenticate users to ensure secure access and to protect against spam and abuse.
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Measure site usage by counting visitors, understanding the type of devices and browsers used (such as iOS or Android), and gauging the duration of visits. This data is aggregated and does not identify individual users.
Consent and Privacy Choices
When you choose to "Accept all," you and your device will interact with us and our partners—including a group of 237 companies part of the IAB Transparency & Consent Framework. These partners may store or access information on your device and use data such as your precise geolocation, IP address, browsing, and search history. This information helps with analytics, personalized advertising, content delivery, ad and content measurement, audience research, and the development of services.
If you prefer not to have us and our partners use cookies and your personal data for these purposes, you can select "Reject all." For those who want more control, the "Manage privacy settings" option allows you to customize your cookie preferences.
Your Control Over Data
Your privacy is important to us, and we provide options for you to withdraw consent or modify your preferences anytime. Simply click on the "Privacy & cookie settings" or the "Privacy dashboard" links available on our sites and apps.
To learn more about how we handle your information, please refer to our Privacy Policy and Cookie Policy, where we detail our data collection, use, and protection practices.
In Summary
Yahoo’s family of brands is committed to transparency and respecting your privacy. By understanding how cookies and personal data are used, you can make informed decisions about your online experience with us. We encourage you to explore the privacy settings to tailor your preferences according to your comfort level.
For further details, visit our cookie policy and privacy policy pages anytime.