AOL is Now Part of the Yahoo Family of Brands
AOL, a longstanding name in the digital media and internet services landscape, is now officially part of the Yahoo family of brands. This integration encompasses a broad network of well-known sites and apps that Yahoo operates, including AOL, Yahoo itself, Engadget, In The Know, and Makers among others.
What This Means for Users
When visitors use any of the sites and apps owned by the Yahoo family of brands, their experience is supported through the use of cookies and similar technologies such as web storage. These tools play an essential role in providing, authenticating, and securing users’ access to these digital platforms. Moreover, cookies help in preventing spam and abuse, ensuring a safe and reliable service environment.
Understanding Cookies and Data Usage
Cookies allow these platforms to store and read information from users’ devices. The data collected includes the number of visitors, types of devices used (such as iOS or Android), browsers, and duration of visits. This information is gathered in aggregate form and is not linked to individual users, preserving a level of anonymity.
For users who choose to “Accept all” cookies, the Yahoo family of brands and their partners—including 237 entities associated with the IAB Transparency & Consent Framework—gain permission to store and access information on devices. This can include precise geolocation data, IP addresses, browsing, and search data. Such information is utilized to enhance website analytics, deliver personalized advertising and content, measure advertisement effectiveness, and conduct audience research and services development.
Giving Users Control Over Privacy
The Yahoo family of brands values user privacy and offers options to manage consent preferences. Visitors can opt to “Reject all” cookies that serve additional purposes beyond basic website functioning, or they can “Manage privacy settings” to fine-tune their choices for data use.
At any time, users can withdraw or modify their consent by accessing the “Privacy & cookie settings” or “Privacy dashboard” links available on Yahoo and affiliated sites and applications.
Learn More
For detailed information about data handling practices, users are encouraged to review the privacy policy and cookie policy provided on Yahoo’s platforms. These policies outline the specifics of how personal data and cookies are used across AOL, Yahoo, and the entire family of brands.
Through this unified approach, AOL continues its evolution within a broader digital ecosystem focused on enhancing user experience while maintaining transparency and respect for user privacy.