Yahoo and Its Family of Brands: Understanding Our Use of Cookies and Privacy Settings
Yahoo is a prominent member of a diverse family of brands that includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers. As part of this suite of digital properties, Yahoo and its affiliated platforms strive to provide users with reliable and engaging experiences across various devices and browsers.
What Are Cookies and How Are They Used?
When you visit Yahoo or any of the associated sites and apps, cookies play a crucial role in enhancing your experience. Cookies, along with similar technologies like web storage, are small data files stored on your device by website operators. These files enable us to read information from your device to improve functionality and security.
Purposes of Using Cookies
The primary purposes for using cookies on Yahoo and its family of brands include:
- Providing Sites and Apps: Cookies help deliver the content and services you access.
- Authentication and Security: They support user authentication, apply security measures, and help prevent spam and abuse.
- Measurement: Cookies allow us to measure the number of visitors, types of devices used (like iOS or Android), browsers, and how long users stay on our platforms. This data is collected in aggregate form and does not identify individual users.
Consent and Personal Data Usage
When you visit Yahoo and its affiliated sites, you are presented with choices regarding the use of your data:
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By clicking "Accept all," you allow us and our partners—including 237 entities participating in the IAB Transparency & Consent Framework—to store and access information on your device. This may include using precise geolocation data and other personal information such as IP address, browsing, and search data.
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This data is used for a variety of purposes including analytics, personalized advertising and content, advertising and content measurement, as well as audience research and development of services.
Managing Your Privacy Preferences
If you prefer not to have your data used for the additional purposes outlined, you can click "Reject all." For more granular control, you can choose "Manage privacy settings" to customize your privacy preferences.
You are free to withdraw your consent or alter your choices at any time. To do so, simply click on the "Privacy & cookie settings" or "Privacy dashboard" links available on our sites and apps.
Learn More
For detailed information on how Yahoo and its family of brands collect and process personal data, please review our Privacy Policy and Cookie Policy.
By understanding how cookies and personal data are utilized, users can make informed decisions regarding their online privacy while enjoying the full range of services offered across Yahoo’s family of brands.