Yahoo Belongs to the Yahoo Family of Brands: Understanding Cookies and Privacy Settings
Yahoo is part of the Yahoo family of brands, which includes several prominent sites and apps that are owned and operated under the same group. This group encompasses popular platforms such as Yahoo, AOL, Engadget, In The Know, and Makers. When visitors use these sites and apps, various technologies, including cookies, are employed to enhance the user experience and maintain secure operations.
What Are Cookies and How Are They Used?
Cookies, along with similar technologies like web storage, allow website and app administrators to store and read information from a user’s device. This is detailed further in Yahoo’s cookie policy. Cookies enable Yahoo and its associated sites to deliver content effectively, authenticate users, implement security measures, and prevent spam and abuse.
Additionally, Yahoo collects data for measurement purposes. This includes tracking the number of visitors, the type of device used (such as iOS or Android), the browser type, and the duration of visits to their sites and apps. Importantly, this data is collected in aggregate and is not linked to specific individual users.
User Consent and Data Usage
When users choose to click “Accept All,” Yahoo and its partners—including 241 entities involved in the IAB Transparency & Consent Framework—store or access information on the user’s device using cookies. They may also use precise geolocation data and other personal information, such as IP addresses and browsing and search behaviors. These data points support personalized advertisements and content, measurement of advertising and content effectiveness, audience research, and service development.
Users who prefer not to allow this broader use of cookies and personal data can select “Reject All.” Moreover, users have the option to manage their preferences by clicking “Manage Privacy Settings.” Consent choices can be revoked or adjusted anytime via links labeled “Privacy and Cookie Settings” or “Privacy Dashboard” on Yahoo’s sites and apps.
For users interested in more details, Yahoo provides full transparency through its privacy policy and cookie policy, outlining how personal data is handled and protected.
In summary, Yahoo is committed to transparency regarding its use of cookies and personal data across its family of brands and provides users with clear choices to control their privacy settings while enjoying the benefits of its online services.