Yahoo: Part of a Family of Brands Committed to User Experience and Privacy
Yahoo is proud to be part of a larger family of well-known brands. This family includes sites and applications such as AOL, Engadget, In The Know, and Makers, all owned and managed by the same group. Together, these brands offer users a diverse range of content and services designed to inform, entertain, and connect people worldwide.
Use of Cookies to Enhance Services
When you use any of our sites or applications, including Yahoo, we utilize cookies and similar technologies like web storage. Cookies allow website and app operators to store and access information on your device, which helps us in several important ways:
- Delivering our websites and applications efficiently
- Authenticating users to maintain security, prevent spam, and protect against abuse
- Measuring usage, including tracking the number of visitors, device type (such as iOS or Android), web browser, and session duration
Importantly, when used for measurement, these data points are collected in aggregate and are not linked to individual users, preserving your privacy.
Consent and Data Usage
If you choose to click “Accept all,” both Yahoo and our partners—including the 241 participants in the IAB Transparency and Consent Framework—will store or access information on your device through cookies. We may also use precise data such as geolocation, IP addresses, browsing history, and search data for purposes including:
- Performing analytics
- Delivering personalized advertisements and content
- Measuring the effectiveness of ads and content
- Conducting audience research
- Developing and improving services
Your Privacy Control Options
We respect your preferences when it comes to privacy. If you do not wish for Yahoo or our partners to use cookies and personal data for these additional purposes, you can click “Reject all.” For greater control, you can choose “Manage privacy settings” to customize your choices.
You have the flexibility to revoke your consent or modify your settings at any time by accessing the “Privacy and Cookies Settings” or “Privacy Dashboard” links available on our sites and apps.
For more comprehensive details on how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Yahoo and its family of brands remain committed to offering exceptional digital experiences while prioritizing transparency and user privacy.