Yahoo and Its Family of Brands: An Overview of Cookie Usage and Privacy Settings
Yahoo operates as part of the broader Yahoo family of brands, which includes a range of popular websites and applications such as AOL, Engadget, In The Know, and Makers. These platforms collectively deliver news, entertainment, and various digital services to millions of users worldwide.
Cookie Usage on Yahoo Family Websites and Apps
When users visit any of the Yahoo family sites or use their apps, cookies and similar technologies like web storage are employed. Cookies are small data files stored on users’ devices, allowing website operators to access and manage information during user sessions. Yahoo uses these cookies primarily for the following purposes:
- Providing Services: Enabling the delivery and functionality of their websites and apps.
- User Authentication and Security: Verifying user identities, applying security measures, and preventing spam or abuse.
- Analytics and Measurement: Counting the number of visitors, identifying device types (such as iOS or Android), tracking browser usage, and measuring the duration of visits. This data is aggregated and does not identify individual users.
Consent and Privacy Choices
Yahoo, along with its partners—including 241 entities participating in the IAB Transparency & Consent Framework—may also combine cookie data with precise geolocation, personal data like IP addresses, browsing habits, and search history. This information supports analytics, personalized advertising, content delivery, ad measurement, audience research, and product development.
Visitors to Yahoo family websites and apps are given control over their data through clear consent options:
- Accept All: Users consent to the full range of cookies and data uses by Yahoo and its partners.
- Reject All: Users decline the use of cookies for additional purposes such as personalized advertising and analytics.
- Manage Privacy Settings: Users can customize cookie preferences and data sharing according to their comfort level.
At any time, users can revisit and modify their consent choices by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ on Yahoo’s platforms.
Learn More and Stay Informed
Yahoo encourages users to review their comprehensive privacy policy and cookie policy to understand fully how personal data is collected, used, and protected. These documents provide transparency and guidance to ensure users make informed decisions regarding their privacy.
In summary, as part of the Yahoo family of brands, Yahoo is committed to maintaining user trust by providing clear information about cookie usage and enabling personalized privacy controls across its suite of digital properties.