Leading the Industry: 763 Northwestern Mutual Advisors Recognized on 2025 Forbes Top Financial Security Professionals List
Milwaukee, July 10, 2025 — Northwestern Mutual proudly announced today that 763 of its financial advisors have been named to the prestigious Forbes America’s 2025 Top Financial Security Professionals and Best-in-State lists. This milestone represents a nearly 18% increase over the company’s 2024 representation, setting a new high-water mark for Northwestern Mutual in the industry.
John Roberts, Chief Field Officer at Northwestern Mutual, highlighted the significance of this achievement amid growing financial concerns across the nation. “Financial anxiety is an epidemic in America – and our trusted advisors are more relevant than ever, helping people to achieve greater financial security,” Roberts said. “Their relationship-first mindset with clients and unique ability to create comprehensive financial plans set them apart in the industry. Our advisors’ approach to planning, combining permanent life insurance with investments and annuities, is designed to deliver superior value to their clients over the long term.”
The Forbes rankings recognize top-performing financial advisors at both national and state levels who deliver holistic financial planning tailored to their clients’ needs. Selection criteria for these prestigious lists include a wide range of metrics such as production and premiums, death benefits, assets under management, and client-related trends including persistency rates.
Northwestern Mutual attributes its success in part to its award-winning training and leadership development programs, which provide continuous education for its network of over 8,500 financial advisors nationwide. These initiatives support advisors in securing new licenses, enhancing their professional capabilities, and expanding their practices.
In alignment with its mission to help more Americans achieve financial security, Northwestern Mutual has set an ambitious growth target for 2025, aiming to recruit 5,000 new financial advisors by the end of the year to further strengthen and broaden its reach.
About Northwestern Mutual
Northwestern Mutual has a longstanding history of more than 165 years dedicated to helping individuals and businesses build financial security. Through a comprehensive planning approach, the company seamlessly integrates the expertise of its financial professionals with a personalized digital experience and a broad suite of industry-leading products designed to meet clients’ most important life goals.
As of 2025, Northwestern Mutual manages nearly $700 billion in total assets across its institutional portfolio and retail investment client portfolios. The company generated revenues nearing $38 billion and has approximately $2.4 trillion worth of life insurance protection in force. Norman Mutual serves more than five million clients with life, disability income, and long-term care insurance, as well as annuities, brokerage, and advisory services.
Recognized for excellence, Northwestern Mutual ranked 109 on the 2025 FORTUNE 500 list and was named one of the “World’s Most Admired” life insurance companies by FORTUNE in 2025. ### Subsidiaries and Services
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), based in Milwaukee, WI, and its subsidiaries:
- Northwestern Mutual Investment Services, LLC (NMIS), providing investment brokerage services and acting as a registered investment adviser, broker-dealer, and member of FINRA and SIPC.
- Northwestern Mutual Wealth Management Company® (NMWMC), offering investment advisory services.
- Northwestern Long Term Care Insurance Company (NLTC), specializing in long-term care insurance.
It is important to note that not all Northwestern Mutual representatives hold advisory titles. Only those with “Advisor” in their title, or those who disclose their status as an advisor through NMWMC, are credentialed to provide investment advisory services.
Additional Information
The Forbes Top Financial Security Professionals and Best-in-State lists released in July 2025 are based on data as of December 31, 2024. Northwestern Mutual and its advisors do not pay for placement on these third-party rating lists, although fees are paid for marketing these ratings. Rankings and recognitions, while prestigious, do not guarantee future investment success.
For media inquiries, contact Northwestern Mutual at 1-800-323-7033 or via email at [email protected].
Explore more about Northwestern Mutual and their award-winning advisors by visiting their official website. Stay connected through their social media channels on Facebook, Twitter, LinkedIn, Instagram, and YouTube.