Leading the Industry: 763 Northwestern Mutual Advisors Recognized on 2025 Forbes Top Financial Security Professionals List
Milwaukee, July 10, 2025 – Northwestern Mutual proudly announced today that 763 of its financial advisors have been honored on Forbes’ 2025 lists of America’s Top Financial Security Professionals and Best-in-State Financial Security Professionals. This milestone represents a nearly 18% increase compared to the company’s 2024 recognition, marking a new high-water mark for the firm.
The Forbes lists spotlight top-performing financial advisors who excel in delivering holistic financial planning solutions. Selection criteria include production and premiums, death benefits, assets under management, client-related trends such as persistency rates, and other performance metrics. Northwestern Mutual’s significant presence on these lists highlights the strength and quality of its advisory workforce.
“Financial anxiety is an epidemic in America – and our trusted advisors are more relevant than ever, helping people to achieve greater financial security,” said John Roberts, Northwestern Mutual’s Chief Field Officer. “Their relationship-first mindset with clients and unique ability to create comprehensive financial plans set them apart in the industry. Our advisors’ approach to planning, combining permanent life insurance with investments and annuities, is designed to deliver superior value to their clients over the long term.”
Northwestern Mutual currently supports a network of over 8,500 financial advisors nationwide with award-winning training and leadership development programs. These initiatives provide ongoing education for advisors to secure new licenses, enhance professional capabilities, and build strong client practices.
In line with its mission to help more Americans attain financial security, Northwestern Mutual has set an ambitious goal to expand its field force in 2025, aiming to recruit 5,000 new financial advisors by year-end.
About Northwestern Mutual
With a legacy spanning over 165 years, Northwestern Mutual has been dedicated to helping individuals and businesses achieve financial security. The company combines expert financial professionals with a personalized digital experience and a comprehensive suite of industry-leading products.
Northwestern Mutual manages nearly $700 billion in total assets, including institutional portfolios and retail investment client assets. In 2024, the company reported revenues exceeding $38 billion and maintains approximately $2.4 trillion worth of life insurance protection in force. Through a variety of offerings—including life, disability income, and long-term care insurance, as well as annuities and brokerage and advisory services—Northwestern Mutual serves more than five million clients across the country.
Northwestern Mutual earned a spot at number 109 on the 2025 FORTUNE® 500 list and was recognized by FORTUNE as one of the “World’s Most Admired” life insurance companies this year.
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company and its subsidiaries, including Northwestern Mutual Investment Services, LLC (brokerage services), Northwestern Mutual Wealth Management Company® (investment advisory services), and Northwestern Long Term Care Insurance Company (long-term care insurance).
For further information or media inquiries, please contact:
Northwestern Mutual Media Relations
Phone: 1-800-323-7033
Email: [email protected]
Note: Advisors featured on the Forbes lists hold the title of "Advisor" or have disclosed their status as advisors of Northwestern Mutual Wealth Management Company. Rankings are based on data as of December 31, 2024, and do not guarantee future investment success.
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