Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including Engadget and its digital advertising service, Yahoo Advertising, is committed to providing transparency about how it collects and uses data when you visit their websites and use their apps.
Use of Cookies and Similar Technologies
When you access any of the sites and apps operated by Yahoo and its associated brands, cookies and similar technologies such as web storage are used. These tools allow the website operators to store and read information directly from your device. The purpose of using these cookies includes:
- Delivering the sites and apps to you efficiently.
- Authenticating users and implementing security measures to prevent spam and abuse.
- Measuring the usage of the sites and apps to understand user activity better.
Data Measurement and Aggregation
Yahoo collects information in aggregate about visitors to its pages, including the number of visitors, the type of device used (for example, iOS or Android), the browser type, and the length of time users spend on the sites and apps. This data is collected in a way that does not connect it to individual users, ensuring anonymity.
Consent for Additional Data Use
By clicking the "Accept all" button, you provide consent for Yahoo and its partners—including 245 entities who are part of the IAB Transparency & Consent Framework—to store and access information on your device through cookies. Additionally, they may use precise geolocation data and other personal data such as your IP address, browsing history, and search data. This information is utilized for analytics purposes, personalized advertising and content, advertising and content measurement, as well as audience research and service development.
Options to Manage Your Privacy Preferences
If you prefer that Yahoo and its partners do not use cookies and personal data for the additional purposes mentioned, you can choose the "Reject all" option. For users interested in fine-tuning their privacy settings, a "Manage privacy settings" option is available. This enables you to customize how your data is used.
You always have the right to withdraw your consent or change your preferences at any time. Simply click on the "Privacy & Cookie Settings" or "Privacy Dashboard" links found on Yahoo’s sites and apps.
For more detailed information about the use of your personal data, review Yahoo’s Privacy Policy and Cookie Policy.
Your privacy is important, and Yahoo strives to give you control over your data while providing a seamless experience across its websites and applications.