Your Privacy Choices with Yahoo and Its Family of Brands
Yahoo, including its family of brands such as Engadget and its digital advertising service Yahoo Advertising, is committed to providing transparency about how your data is used when you interact with its websites and applications.
Use of Cookies and Similar Technologies
When you use Yahoo’s sites and apps, cookies and similar technologies, like web storage, are employed. These tools enable the operators to store and read information from your device. This is essential to:
- Deliver and improve the functionality of websites and apps.
- Authenticate users, enforce security measures, and prevent spam and abuse.
- Measure overall usage, including the number of visitors, the types of devices (iOS or Android) used, browser types, and session durations.
Importantly, usage data is collected in aggregate form and is not linked to individual users, safeguarding your privacy.
For detailed information on the cookies employed, Yahoo offers a comprehensive Cookie Policy.
Consent and Data Usage for Personalization and Advertising
When you click “Accept All,” Yahoo and its partners—including 245 participants in the IAB Transparency and Consent Framework—may store information on your device via cookies. They may also use precise data such as geolocation, IP addresses, browsing behaviors, and search queries to:
- Conduct analyses and research.
- Display personalized advertisements and content.
- Measure the effectiveness of advertising and content.
- Develop and enhance services.
If you prefer not to have Yahoo and its partners use cookies and personal data for these additional purposes, you can click “Reject All.”
Customizing Your Privacy Settings
Yahoo offers flexibility in managing your privacy preferences. You can:
- Customize your options by clicking “Manage Privacy Settings.”
- Revoke your consent or modify your choices anytime through the “Privacy and Cookies Settings” or “Privacy Dashboard” available on Yahoo’s sites and apps.
For further details on how your personal data is handled, please review Yahoo’s Privacy Policy and Cookie Policy.
Your privacy is important, and Yahoo provides easy-to-use tools to ensure you remain in control of your data during your online experience.