Your Privacy Choices with Yahoo Family of Brands
Yahoo, along with its family of brands including Engadget and Yahoo Advertising, is committed to transparency regarding your privacy and how your data is used when you visit our sites and apps.
Use of Cookies and Similar Technologies
Our websites and applications utilize cookies and similar technologies, such as web storage, to enable functionality and improve your user experience. Cookies allow us to store and retrieve information from your device. For detailed information on how these technologies operate, please refer to our Cookie Policy.
Purposes of Data Collection
The data collected through cookies helps us to:
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Provide and maintain our sites and apps for your use.
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Authenticate users, apply security measures, and prevent spam and abuse.
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Measure and analyze site usage, including tracking the number of visitors, types of devices used (such as iOS or Android), browser types, and session duration. This information is collected in aggregate form and is not linked to any specific individual.
Consent and Choice Management
When you visit our platforms, you may see options to manage your privacy preferences. By clicking ‘Accept all,’ you consent to Yahoo and our partners—including a network of 245 entities participating in the IAB Transparency & Consent Framework—to store and access cookies on your device. This also includes the use of precise geolocation data and other personal information, such as your IP address, browsing behavior, and search data. These data are used for purposes including analytics, personalized advertising and content, ad and content measurement, audience research, and service development.
If you prefer not to have your cookies and personal data used for these additional purposes, you can choose ‘Reject all.’ For more granular control, select ‘Manage privacy settings’ to customize your preferences.
Ongoing Control Over Your Data
You can withdraw your consent or modify your privacy settings at any time by using the ‘Privacy & Cookie Settings’ or ‘Privacy Dashboard’ links available on our sites and apps. To understand more about how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy is important to us, and we strive to provide you with clear choices and control over how your data is used when using our Yahoo family of brands.