Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, part of a broader family of well-known brands, operates various websites and applications, including prominent sites like Yahoo and Engadget, as well as the Yahoo Advertising digital marketing service. Ensuring the protection of your privacy is a priority across these platforms.
Use of Cookies and Similar Technologies
When you interact with Yahoo’s sites and apps, cookies and related technologies such as web storage are employed. These tools allow site operators to store data on your device and read it as necessary. This process supports multiple key functions, including authenticating users, enforcing security measures, and preventing unwanted content or abusive activities.
Measuring Usage and Analytics
Yahoo collects aggregated data about visitor counts, device types (such as iOS or Android), browser usage, and the duration of visits. This data is used solely in aggregate form and is not linked to individual users, helping to improve the user experience and the quality of content provided.
Your Privacy Preferences
You have options regarding how Yahoo and its partners handle your data:
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By clicking "Accept All," you consent to Yahoo and its partners—including up to 245 participants in the IAB Transparency and Consent Framework—storing and accessing information on your device via cookies. Consent also covers the use of precise geographic location data and other personal information such as technical identifiers. These technical identifiers are alphanumeric strings generated by the system that enable recognition of your device or yourself as a user. Examples include browser cookies, device identifiers, and your IP address. They may also be derived from hashed or encrypted email addresses or matched statistically with other identifiers.
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Your data, including browsing and search information, may be utilized for analytics, personalized advertising and content, advertisement and content measurement, audience research, and service development.
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If you prefer not to have your data used for these additional purposes by Yahoo and its partners, you can choose to "Reject All."
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For more granular control, select "Manage Privacy Settings" to customize your preferences according to your comfort level.
Modifying Consent and Additional Information
You are free to withdraw or change your consent at any time by accessing the "Privacy and Cookie Settings" or the "Privacy Dashboard" on Yahoo’s websites and apps. Further details on how your personal data is processed are available in Yahoo’s Privacy Policy and Cookie Policy, which provide transparent and comprehensive explanations.
By offering these controls and clear information, Yahoo strives to respect user privacy while delivering personalized experiences and content across its family of brands.