Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, a prominent member of the Yahoo family of brands, which includes popular sites and apps such as Yahoo itself and Engadget, takes your privacy seriously. As users access these platforms and use the Yahoo Advertising digital service, it is important to understand how cookies and similar technologies impact your experience and data privacy.
Understanding Cookies and Similar Technologies
When you visit Yahoo or its affiliated sites and apps, cookies and related technologies like web storage enable these platforms to store and retrieve information from your device. This process is essential to provide you with a seamless and secure online experience. For detailed information on this, users can refer to Yahoo’s dedicated Cookie Policy.
Purposes for Using Cookies
The use of cookies on Yahoo sites and apps serves various key functions:
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Delivering Services: Cookies help in providing the full range of services across Yahoo’s sites and apps.
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Security and Authentication: They facilitate user authentication, implement security measures, and help prevent spam and abusive activities.
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Measurement and Analytics: Yahoo measures visitor metrics, including the number of visitors, type of device (iOS or Android), browsers used, and visit duration. This data is collected in aggregate form and does not identify individual users, helping improve user experience and site functionality.
Your Privacy Choices and Consent
When encountering privacy prompts on Yahoo platforms, users are given control over their data through three main options:
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Accept All: By clicking “Accept all,” you consent to Yahoo and its partners—245 of which participate in the IAB Transparency & Consent Framework—to store or access information on your device. This may include precise geolocation data, technical identifiers (such as browser cookies, device IDs, and IP addresses), and browsing or search data. This information supports analytics, personalized advertising and content, advertising and content measurement, audience research, and the development of related services.
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Reject All: Should you not wish to permit cookies and personal data usage for these additional purposes, you may select “Reject all,” limiting the data collected and utilized during your visits.
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Manage Privacy Settings: For those seeking a tailored approach, “Manage privacy settings” allows users to customize their consent preferences, selecting specific types of data processing they approve or reject.
Technical Identifiers Explained
Technical identifiers are system-generated sequences of letters and numbers, such as browser cookies, device IDs, and IP addresses, that can distinguish your device or user identity. In some cases, these may be derived through hashed or encrypted email addresses or through statistical matching from other identifiers, aiding Yahoo in delivering personalized and efficient services.
Your Ability to Change Preferences
Yahoo emphasizes that consent is not a one-time decision. Users can withdraw or modify their privacy choices at any time by accessing the “Privacy & Cookie Settings” or “Privacy Dashboard” links found on Yahoo sites and apps.
Further Information
For a comprehensive understanding of how Yahoo handles personal data, users are encouraged to review the company’s Privacy Policy and Cookie Policy, which provide in-depth information regarding data collection, use, retention, and user rights.
Conclusion
Yahoo and its family of brands are committed to maintaining transparency and providing users with clear options regarding their privacy. By informing users about the use of cookies, technical identifiers, and data processing practices, Yahoo empowers individuals to make informed choices that suit their privacy preferences while continuing to enjoy a rich and personalized online experience.