Your Privacy Choices: Understanding How Yahoo Handles Your Data
Privacy is important to us at Yahoo. As part of the Yahoo Family of Brands, which includes popular sites and apps such as Yahoo and Engadget, along with our digital advertising service, Yahoo Advertising, we are committed to keeping you informed about how your data is collected and used.
Use of Cookies and Similar Technologies
When you use our websites and applications, we employ cookies and similar technologies like web storage. These tools allow us to store and read information from your device to help operate our sites effectively. To learn more about these technologies, you can refer to our comprehensive Cookie Policy.
Cookies on our platforms serve several key purposes:
- Delivering our websites and applications to you smoothly
- Authenticating users, enforcing security measures, and preventing spam or abuse
- Measuring site and app usage by counting visitors, identifying device types (such as iOS or Android), browsers used, and the duration of visits. This data is collected in aggregate and is not linked to individual users.
Your Privacy Options
When you visit our sites, you will see options to manage your privacy preferences. By clicking “Accept All,” you and our partners—including 245 companies participating in the IAB Transparency and Consent Framework—agree to allow us to store or access information on your device (via cookies) and to use precise location data and other forms of personal data. This can include:
- Technical identifiers: Unique strings of letters and numbers generated by your device or system that help identify your device or you as a user. Examples include browser cookies, device identifiers, and IP addresses. These can also be derived from encrypted or hashed email addresses or from statistical combinations of other identifiers.
- Browsing and search data: Information about your navigation and search activity used for analysis, personalized advertising and content, advertising measurement, audience research, and product development.
If you prefer not to have us or our partners use cookies and personal data for these secondary purposes, you may select “Reject All.” Alternatively, you can choose to tailor your preferences by clicking “Manage Privacy Settings.”
Changing Your Preferences Anytime
You can revoke your consent or adjust your privacy settings whenever you wish, simply by clicking on the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on our sites and apps. For further details on how your personal data is handled, please review our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we strive to provide transparent options to empower your choices while using Yahoo’s services.
Decision Options:
- Accept All: Consent to all cookies and use of data as described.
- Reject All: Decline all optional cookies and data use beyond basic functionality.
- Manage Privacy Settings: Choose which data uses and cookies you consent to.