Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo and the Associated Sites You Use
Yahoo is part of a family of brands that includes well-known sites and apps such as Yahoo and Engadget. Alongside these platforms, Yahoo operates a digital advertising service called Yahoo Advertising. When you access any of these websites or apps, your interactions involve various technologies to enhance your experience and analyze usage.
The Role of Cookies and Similar Technologies
To provide and improve its services, Yahoo uses cookies and similar technologies like web storage. These tools store and read information from your device, enabling the proper functioning of the sites and apps you visit. For detailed information about these technologies, you can refer to Yahoo’s cookie policy.
Purposes for Using Cookies
The data collected through cookies serves several important purposes:
- Delivering the sites and apps to users efficiently.
- Authenticating users to ensure secure access, applying security measures, and preventing spam and abusive activities.
- Measuring visitor statistics such as the number of page visits, types of devices used (for example, iOS or Android), browser types, and duration of visits. This data is aggregated and does not identify individual users.
Privacy Choices and Consent
When visiting Yahoo and affiliated sites, you are presented with privacy choices regarding the use of cookies and personal data. If you choose to "Accept all," Yahoo and its partners—which include 246 members of the IAB Transparency & Consent Framework—will store and/or access cookies on your device. They may also use precise geolocation information and other personal data, such as technical identifiers and browsing behavior, for purposes including analytics, personalized advertising and content, advertising and content measurement, audience research, and development of services.
Understanding Technical Identifiers
Technical identifiers are system-generated codes such as browser cookies, device IDs, and IP addresses that help to identify your device or you as a user. These may be created from encrypted or hashed email addresses or through statistical matching of various identifiers.
Options to Manage Your Privacy
If you prefer not to allow the additional use of cookies and personal data by Yahoo and its partners, you can choose "Reject all." For more personalized control, you can click on "Manage privacy settings" to customize your preferences.
At any time, your consent can be withdrawn or modified by using the "Privacy and Cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps.
Learn More
To better understand how your personal data is used, Yahoo provides comprehensive information through its Privacy Policy and Cookie Policy. Users are encouraged to review these documents to stay informed about data practices and their privacy rights.
In summary, Yahoo prioritizes your privacy by giving you clear options and tools to control how your data is collected and used across its services and advertising networks.