Understanding AOL’s Use of Cookies and Personal Data in the Yahoo Family
In an era where data privacy is of utmost concern to users, AOL, a part of the Yahoo family of brands, is clarifying its use of cookies and personal data through its websites and applications. This transparency is aimed at providing users with a better understanding of how their information is handled and giving them control over their data.
What Are Cookies and Why Does AOL Use Them?
Cookies are small text files stored on users’ devices that enable websites to recognize and remember information about the user. AOL employs cookies for several essential functions:
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Site and App Functionality: Cookies help provide a seamless experience while using AOL’s range of websites and mobile applications. They enable users to access features and navigate easily through the platforms.
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User Authentication and Security: Security is a priority for AOL. Cookies play a critical role in authenticating users, enforcing security measures, and preventing spam and abuse on their platforms.
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Usage Measurement: To improve user experience and optimize services, AOL uses cookies to measure the frequency and manner in which users interact with their sites and applications.
Personal Data Usage for Enhanced Experience
When users consent by clicking ‘Accept all’, AOL and its partners, which include 238 entities aligned with the Interactive Advertising Bureau’s (IAB) Transparency and Consent Framework, gain the ability to store or access information on a device. This includes the use of precise geolocation data and personal information such as:
- IP addresses
- Browsing history
- Search queries
This data collection supports personalized advertising and content, enabling AOL to measure advertising effectiveness and continue developing services tailored to audience needs.
Customizing Your Privacy Preferences
AOL respects user privacy and provides options to manage how personal data is used. If users prefer not to have their data processed for additional purposes, they can easily select the ‘Reject all’ option. For those who wish to customize their preferences, the ‘Manage privacy settings’ option allows users to select specific data usage according to their comfort level.
Control Over Consent
Users have the right to withdraw their consent or modify their choices at any time. These options can be accessed easily through links provided on AOL’s sites and applications, such as ‘Privacy & cookie settings’ or the ‘Privacy dashboard’.
Learn More
For a comprehensive understanding of how AOL collects, uses, and safeguards personal data, users are encouraged to review the company’s privacy policy and cookie policy. This ensures that users can make informed decisions about their online privacy.
AOL’s commitment to transparency regarding cookie usage and personal data management reflects a growing emphasis on user privacy, making it easier for individuals to navigate the digital landscape with confidence.
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