Northwestern Mutual Shines with 763 Advisors on Forbes 2025 Top Financial Security Professionals List
Milwaukee, July 10, 2025 — Northwestern Mutual proudly announced today that 763 of its financial advisors have been recognized on the prestigious Forbes America’s 2025 Top Financial Security Professionals and Best-in-State lists. This impressive achievement marks a new record for the company and represents an almost 18% increase over its 2024 representation on these lists.
The Forbes lists celebrate top-performing financial advisors who excel in providing comprehensive and holistic financial planning to their clients. The selection process considers a broad range of criteria, including production levels, premiums written, death benefits, assets under management, persistency rates, and other client-related metrics.
John Roberts, Chief Field Officer at Northwestern Mutual, emphasized the critical role the company’s advisors play amid what he described as a "financial anxiety epidemic" in America. "Our trusted advisors are more relevant than ever, helping people to achieve greater financial security," Roberts said. "Their relationship-first mindset and unique ability to create comprehensive financial plans set them apart in the industry. By combining permanent life insurance with investments and annuities, our advisors deliver superior, long-term value to their clients."
Northwestern Mutual currently supports a nationwide network of over 8,500 financial advisors. Through its award-winning training and leadership development programs, the firm ensures that advisors continually enhance their skills, secure new licenses, and grow their practices to better serve clients.
Looking ahead, Northwestern Mutual has set an ambitious goal to expand its advisor field force further by recruiting 5,000 new financial advisors by the end of 2025. This initiative underscores the company’s commitment to helping more Americans build enduring financial security.
About Northwestern Mutual
With a heritage spanning more than 165 years, Northwestern Mutual is dedicated to helping individuals and businesses achieve financial security. The company employs a comprehensive planning approach that integrates expert financial advice with a personalized digital experience and industry-leading products. Its offerings include life, disability income, and long-term care insurance, annuities, as well as brokerage and advisory services.
As of 2025, Northwestern Mutual manages nearly $700 billion in total assets across institutional portfolios and retail client investments. The company reports revenues exceeding $38 billion and provides almost $2.4 trillion in life insurance protection, serving over five million clients nationwide.
Northwestern Mutual ranks 109 on the 2025 FORTUNE® 500 list and has been recognized as one of the “World’s Most Admired” life insurance companies by FORTUNE.
About the Forbes Recognition
The Forbes Top Financial Security Professionals and Best-in-State Top Financial Security Professionals lists are based on data as of December 31, 2024. Northwestern Mutual does not pay for placement on these third-party rating lists but does pay marketing fees to promote the ratings. Rankings and recognitions are not a guarantee of future investment success.
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For more information, visit Northwestern Mutual’s website.
This news release reflects information as of July 10, 2025.