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Navigating Privacy Choices: Understanding Yahoo’s Use of Cookies and Personal Data for a Better Online Experience

March 4, 2025
Smart Money

Yahoo’s Cookie Policy: Understanding Data Usage and Privacy Options

Yahoo, part of the extensive Yahoo family of brands, has updated its policies regarding the use of cookies and personal data across its sites and applications. Users engage with Yahoo’s offerings, but it is crucial to understand how their data is handled while using these services.

What Are Cookies and Their Purpose?

When users access Yahoo’s sites and applications, cookies are employed to enhance the overall experience. These small pieces of data serve various essential functions, including:

  • Authentication: Ensuring users are verified and can access their accounts securely.
  • Security Measures: Protecting user information and preventing spam or misuse of the platform.
  • Usage Measurement: Analyzing how users interact with the sites and apps to improve functionality and user experience.

Consent Options for Users

Upon visiting Yahoo’s sites or using its apps, users are presented with options regarding their preferences for data usage. By clicking "Accept all," users provide consent for Yahoo and its partners, which include 238 entities associated with the Interactive Advertising Bureau (IAB) Transparency & Consent Framework. This acceptance facilitates:

  • Storage and Access: Information can be stored on devices, leveraging cookies for personalized services.
  • Precise Geolocation Data: Using location data to tailor content and advertisements.
  • Usage of Personal Data: Employing data such as IP addresses, browsing histories, and search queries for personalized advertising, measurement, and audience research.

Conversely, if users wish to limit the scope of data usage, they can select "Reject all," opting out of these additional data sharing practices.

Customizing Privacy Settings

For users interested in taking a more active role in managing their privacy, Yahoo offers the option to "Manage privacy settings." This allows individuals to customize their consent choices according to their preferences.

Additionally, users reserve the right to withdraw their consent or modify their privacy settings at any time. This can be accomplished by clicking on the "Privacy & cookie settings" or "Privacy dashboard" links found on Yahoo’s sites and applications.

Learn More About Yahoo’s Privacy Practices

Yahoo encourages all users to review their privacy practices thoroughly. More information about how personal data is utilized can be found in Yahoo’s detailed privacy policy and cookie policy documents readily accessible on their platform.

In summary, Yahoo’s cookie policy aims to provide transparency and control for users concerning their data. By understanding these practices and engaging with the available options, users can navigate Yahoo’s services while maintaining their desired level of privacy.