Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo places a high priority on protecting your privacy across its platforms, which include Yahoo itself, Engadget, and Yahoo Advertising. As part of the Yahoo family of brands, these sites and apps use cookies and similar technologies to enhance your user experience while maintaining transparency about how your data is handled.
What Are Cookies and How Are They Used?
Cookies are small data files, including web storage technologies, that websites and apps use to store and read information on your device. This allows Yahoo to provide its services smoothly, authenticate users, implement security measures, and prevent spam and abuse.
Additionally, Yahoo uses cookies to measure how its sites and apps are used. This includes counting the number of visitors, identifying the type of device (such as iOS or Android) and browser, and tracking the duration of visits. All this data is collected in aggregate form and is not linked to individual users.
Your Privacy Choices: Accept, Reject, or Customize
When you visit Yahoo and its affiliated services, you have several options regarding your privacy preferences:
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Accept All: By clicking "Accept all," you consent to Yahoo and its partners—among them 246 participants in the IAB Transparency & Consent Framework—storing and accessing information on your device. This includes the use of precise geolocation data, technical identifiers (such as browser cookies, device IDs, and IP addresses), and browsing and search data. These are utilized for purposes like analytics, personalized advertising and content, ad and content measurement, audience research, and service development.
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Reject All: Selecting "Reject all" means you do not allow Yahoo and its partners to use cookies and personal data for the additional purposes mentioned above.
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Manage Privacy Settings: This option lets you customize which cookies and data usages you consent to, giving you greater control over your information.
Technical Identifiers Explained
Technical identifiers are system-generated alphanumeric strings that can uniquely identify your device or user profile. Examples include browser cookies, device IDs, and IP addresses. In some cases, these identifiers might be derived from hashed or encrypted information like email addresses, or through statistical matching with other data, helping Yahoo to provide tailored experiences while safeguarding your identity.
Your Control Over Privacy Preferences
You can withdraw or modify your consent at any time by accessing the "Privacy and Cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps. For detailed information about how your personal data is managed, Yahoo provides comprehensive Privacy and Cookie Policies.
Final Note
Yahoo is committed to transparency and user control when it comes to privacy. Understanding your choices empowers you to tailor your online experience while protecting your personal data across the Yahoo family of brands.