Your Privacy Choices on Yahoo and Its Family of Brands
At Yahoo, protecting your privacy is a priority. As part of the Yahoo family of brands, which includes popular sites and apps such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we are committed to being transparent about how we collect and use your information.
Use of Cookies and Similar Technologies
When you visit our websites or use our apps, we utilize cookies and similar technologies like web storage. These tools enable us to store and read information from your device to improve your experience. For more detailed information, please refer to our cookie policy.
The purposes for which we use cookies include:
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Delivering and maintaining our sites and apps for your use.
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Authenticating users, applying security measures, and preventing spam and abuse.
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Measuring how visitors use our services, such as tracking the number of visitors, the type of device (iOS or Android), the browser used, and the length of time users spend on our platforms. This information is collected in aggregate and is not linked to individual users.
Your Privacy Choices Regarding Data Usage
When you interact with our consent prompts, you have several options to manage your privacy preferences:
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Accept All: By clicking this option, you and our partners—including 246 participants in the IAB Transparency & Consent Framework—allow us to store and access information on your device via cookies. This may include using precise geolocation data and other personal data such as technical identifiers. Technical identifiers consist of system-generated strings like browser cookies, device IDs, IP addresses, and may be linked to hashed or encrypted email addresses or matched through statistical methods.
This data is used for purposes including analytics, personalized advertising and content, advertising measurement, audience research, and the development of our services.
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Reject All: Selecting this option prevents us and our partners from using cookies and personal data for additional purposes beyond the essential functions.
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Manage Privacy Settings: This option allows you to customize your preferences regarding what data is collected and how it is used.
Changing Your Mind
You can withdraw your consent or modify your privacy choices at any time by visiting the ‘Privacy and Cookie Settings’ or ‘Privacy Dashboard’ links available on our sites and apps.
For comprehensive details about how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we strive to ensure you have clear and easy control over your data while using Yahoo and its family of services.