Yahoo Privacy Preferences: Understanding Your Data Choices
Privacy is important to us at Yahoo, which is part of the Yahoo Group. We own and operate various websites and applications, including Yahoo and Engadget, as well as our digital advertising services known as Yahoo Advertising. When you use our sites and apps, we collect and use data through cookies and similar technologies to enhance your experience and maintain security.
Use of Cookies and Similar Technologies
Cookies and related technologies, such as web storage, enable website and app administrators to store and access information on your device. We use these technologies to provide our services to you, verify user identities, prevent spam and abuse, and implement security measures. For more details, you can refer to our cookie policy.
Measuring Usage and Analytics
We also use cookies to count the number of visitors to our pages, record the type of devices used (such as iOS or Android), the browser type, and your usage time on our websites and applications. These statistics are compiled in aggregate form so they are not linked to any individual user. This helps us understand and improve how you use our services.
Your Privacy Choices
By clicking "Accept All," you and our partners—including 246 partners within the IAB Transparency & Consent Framework—agree to the storage and use of device data via cookies and the processing of precise geographical location data and other personal information. This information includes technical identifiers such as browser cookies, device IDs, IP addresses, which can also be derived from hashed or encrypted email addresses or statistical matches from other identifiers. We use this data for analytics, delivering personalized ads and content, enabling measurement of ads and content, audience insights, and service development.
If you prefer not to allow us and our partners to use cookies and personal data for these additional purposes, you can select "Reject All." To modify your choices, select "Manage Privacy Settings."
You may withdraw consent or change your preferences at any time by clicking links to privacy and cookie settings or privacy dashboards available on our websites and within our applications.
For more information about how we handle your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy is important to us, and we strive to provide transparency and control over your data.