Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo, as part of the Yahoo family of brands, operates a range of websites and apps, including Yahoo itself, Engadget, and the Yahoo Advertising digital advertising service. Recognizing the importance of your privacy, Yahoo is committed to being transparent about how it collects and uses your data when you engage with its digital properties.
Use of Cookies and Similar Technologies
To provide you with its services, Yahoo employs cookies and similar technologies such as web storage. These tools allow the sites and apps to store and read information from your device. The purposes for which cookies are used include:
- Delivering the websites and applications to you.
- Authenticating users, applying security measures, and preventing spam and abuse.
- Measuring user engagement by counting the number of visitors, the types of devices used (such as iOS or Android), browsers, and the duration of visits. This aggregated data is not linked to individual users.
Privacy Choices and Consent
When you access Yahoo sites and apps, you have control over your data preferences. By clicking “Accept all,” you consent to Yahoo and its partners — including 246 partners participating in the IAB Transparency & Consent Framework — storing or accessing information on your device through cookies. This may involve using precise geolocation data and other personal data.
Some of the personal data involved are technical identifiers, which are system-generated strings that can identify your device or you as a user. These include browser cookies, device IDs, and IP addresses. Such identifiers may be created from hashed or encrypted email addresses or through statistical matching of other identifiers.
The data collected can be utilized for analytics, personalized advertising and content delivery, ad and content measurement, audience research, and the development of services.
Managing Your Preferences
If you prefer not to allow Yahoo and its partners to use cookies and personal data for such purposes, you can click “Reject all.” Alternatively, you may customize your preferences by selecting “Manage privacy settings,” where you can tailor what data is collected and how it is used.
You retain the right to withdraw your consent or modify your privacy choices at any time. Simply click on the “Privacy and Cookie settings” or “Privacy dashboard” links available on Yahoo’s sites and apps to adjust your settings.
Learn More
To better understand how your personal data is handled, Yahoo provides detailed information on its Privacy Policy and Cookie Policy. These documents outline the specifics of data collection, processing, storage, and your rights as a user.
In summary, Yahoo is dedicated to respecting your privacy by offering clear choices and complete transparency about how your data is collected and used across its family of brands.