Moneycontrol Surpasses 10 Crore Unique Visitors, Reinforcing Its Position as India’s Leading Financial News Platform
Mumbai, Maharashtra [India] — November 6, 2024
Moneycontrol, a prominent digital financial platform in India, has achieved a significant milestone by surpassing 10 crore (100 million) unique visitors in October 2024, according to data released by Google. This substantial achievement not only solidifies Moneycontrol’s status as a trusted resource for financial news, but also underscores its excellence in providing market insights and investment tools to millions of users.
A Leading Resource for Investors
As a part of the Network 18 group, Moneycontrol has managed to carve out a unique niche in the financial landscape. The platform offers a rich combination of stock market data, financial tools, exclusive research, and pertinent business news, creating a comprehensive environment for investors. According to Comscore, a global digital measurement agency, Moneycontrol’s audience was reported to be 31% larger than that of its nearest competitor, The Economic Times, in September 2024. This surge in audience engagement is indicative of Moneycontrol’s ability to adapt and meet the evolving needs of investors amidst a dynamic digital market.
Subscription Growth Signals Trust and Value
In addition to its impressive visitor statistics, Moneycontrol Pro—the platform’s premium service—has also marked a significant achievement by crossing the 1 million subscriber mark. This positions it as the largest digital news subscription platform in India and ranks it among the top 15 globally. With a subscriber base that competes with renowned international outlets such as the Financial Times and China’s Caixin, Moneycontrol Pro has established itself as a world-class offering by continually adding innovative features tailored for savvy investors.
The Moneycontrol app currently boasts over 7 million active users each month, reflecting the growing popularity of the platform.
Key Perspectives from Leadership
Adil Zainulbhai, Chairman of Network 18, praised this pivotal moment in Moneycontrol’s journey. “This is a monumental milestone and Moneycontrol has broken the ceiling as India’s premier digital finance platform,” he commented. “This achievement reflects high consumer confidence in the cutting-edge market data tools and content we offer, which help users invest their money more smartly.”
Nalin Mehta, Managing Editor of Moneycontrol, echoed similar sentiments, stating, “The fact that over 10 crore people chose to use Moneycontrol in just one month is a great vote of confidence in the quality of our content and the value it adds for retail investors looking to make investment decisions.”
Enhanced User Engagement
Moneycontrol is not only focusing on growth metrics but is also committed to fostering deeper connections with its users. Data from September 2024 reveals that page views on Moneycontrol were nearly 40% higher than those of The Economic Times. Additionally, users spent a staggering 407.48 million minutes on the platform during that month, marking the highest time-spent statistic in the sector.
Expanding into the Fintech Space
In its pursuit of becoming a comprehensive financial ecosystem, Moneycontrol is also expanding its footprint in the fintech space. This includes offerings such as personal loans, fixed deposits, bank account management tools, and credit scores. Such initiatives position Moneycontrol as a multifaceted platform that meets various financial needs for individual consumers.
As Moneycontrol continues to grow and innovate, its achievements highlight the increasing demand for reliable financial information and tools in a rapidly changing economic landscape. The platform’s commitment to quality and user-centric services affirms its leading role in the business and financial news domain in India.
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