Your Privacy Choices with Yahoo and Its Family of Brands
At Yahoo, your privacy is a priority. As part of the Yahoo family of brands—which includes popular sites and apps like Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising—we are committed to transparency about how your information is collected and used when you interact with our services.
Use of Cookies and Similar Technologies
When you visit our websites or use our applications, we utilize cookies and related technologies such as web storage. These tools enable us to store and access information on your device to provide and improve our services. To understand more about how these technologies work, you can refer to our detailed cookie policy.
Our use of cookies allows us to:
- Deliver our sites and apps to you seamlessly.
- Authenticate users, implement security measures, and prevent spam and abuse.
- Collect aggregated data about visitor counts, devices used (such as iOS or Android), browsers, and visit durations. Importantly, this data is not linked to individual users.
Privacy Choices and Consent
When using our services, you have control over how your information is handled. By clicking "Accept all," you agree to allow Yahoo and our partners—including 245 members of the IAB Transparency & Consent Framework—to store and access information on your device. This also includes the use of precise geolocation data and personal information such as technical identifiers.
Understanding Technical Identifiers
Technical identifiers refer to system-generated strings of characters that can distinguish your device or you as a user. Examples include browser cookies, device IDs, and IP addresses. These identifiers may also be derived from encrypted or hashed email addresses or through statistical matching of other data. Such data supports analytics, personalized advertising and content, content and advertising measurement, audience research, and the development of new services.
Your Options for Managing Privacy
If you prefer not to have your cookies and personal data used for these additional purposes, you can select "Reject all." Additionally, to tailor your preferences, you may choose "Manage privacy settings” to customize exactly how your data is utilized.
You retain the ability to withdraw your consent or modify your privacy choices at any time. Simply click on the "Privacy and Cookie settings" or "Privacy dashboard" links available on our sites and apps.
For a comprehensive understanding of how we collect, use, and protect your personal data, please review our Privacy Policy and Cookie Policy.
Your privacy matters to us, and we’re here to provide you with the choices and control you deserve as you engage with our brands.