Your Privacy Choices on Yahoo and Its Family of Brands
At Yahoo, your privacy is important to us. We want to provide transparency about how we collect and use your information when you visit our websites and use our applications, including Yahoo, Engadget, and our Yahoo Advertising services.
Cookies and Similar Technologies
Our sites and apps use cookies and similar technologies—such as web storage—to store and read information on your device. These tools help us:
- Deliver our websites and applications smoothly to you.
- Authenticate users, implement security measures, and prevent spam and abuse.
- Measure usage by counting visitors, identifying device types (iOS, Android), browsers used, and visit durations. This data is aggregated and not linked to individual users.
You can learn more about how we use cookies in our [Cookie Policy].
How We Use Your Data
If you choose to “Accept All,” both Yahoo and our partners—including 245 participants in the IAB Transparency and Consent Framework—may store or access information on your device through cookies. They may also use precise geolocation data and technical identifiers such as:
- Browser cookies
- Device IDs
- IP addresses
- Encrypted or hashed email addresses
- Statistical combinations of other identifiers
We use this information to conduct analyses, personalize ads and content, measure advertising and content effectiveness, perform audience research, and develop new services.
Managing Your Privacy Preferences
If you prefer not to have Yahoo or our partners use cookies and personal data for these additional purposes, you can click “Reject All.” Alternatively, to customize your preferences, select “Manage Privacy Settings.”
You can revoke or change your consent choices at any time by clicking links like “Privacy and Cookie Settings” or “Privacy Dashboard” available on our websites and apps.
For more detailed information about our handling of your data, please review our [Privacy Policy] and [Cookie Policy].
Your control over your data is a priority, and we encourage you to make informed choices about your privacy.
[Accept All] [Reject All] [Manage Privacy Settings]