Your Privacy Choices with Yahoo Family of Brands
At Yahoo, your privacy is of utmost importance. As part of the Yahoo family of brands, which includes well-known sites and apps such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising, we want to be transparent about how we collect and use your information when you visit our platforms.
How We Use Cookies
When you use our websites and apps, we use cookies and similar technologies like web storage. These tools enable us to store and read information from your device to ensure the best possible experience. For detailed information, you can refer to our Cookie Policy.
Cookies serve several purposes:
- They allow us to provide the sites and apps to you effectively.
- We use them to authenticate users, implement security measures, and prevent spam and abuse.
- We also measure site usage by counting visitors, analyzing the type of device (such as iOS or Android), the browser used, and the length of time spent on our platforms. This data is collected in aggregate form and is not linked to any individual user.
Your Privacy Choices
When visiting our sites, you have control over how your data is used. By clicking “Accept All,” you agree to let us and our partners—including the 247 partners who participate in the IAB Transparency & Consent Framework—store and access information on your device. This includes the use of precise geolocation data and other personal data such as technical identifiers.
What Are Technical Identifiers?
Technical identifiers consist of system-generated strings of letters and numbers that can identify your device or you as a user. Examples include browser cookies, device IDs, and IP addresses. These identifiers may be created from hashed or encrypted email addresses or through statistical matching of other identifiers.
With your consent, this information is used for:
- Analytics
- Personalized advertising and content
- Advertising and content measurement
- Audience research and service development
If you do not wish for us and our partners to use cookies and personal data for these additional purposes, you can click “Reject All.”
Customize Your Preferences
For a more tailored experience, you can choose to “Manage privacy settings,” where you can customize your options for cookie use and data sharing.
Changing Your Consent
You retain full control over your privacy choices at any time. You can withdraw your consent or change your settings by clicking the “Privacy and Cookie Settings” or “Privacy Dashboard” links found on our sites and apps.
To learn more about how we handle your personal information, please review our Privacy Policy and Cookie Policy.
Your trust is important to us, and we are committed to protecting your privacy while providing the best service possible.