Your Privacy Choices: How Yahoo Protects and Uses Your Data
Yahoo, part of the well-known Yahoo family of brands, values your privacy and strives to provide transparency about how your personal information is collected and used when you visit their sites and applications. This includes popular platforms such as Yahoo itself and Engadget, as well as services related to Yahoo Advertising.
Understanding Cookies and Similar Technologies
At the core of Yahoo’s data practices are cookies and related technologies like web storage. These tools enable Yahoo and its partners to store and read small pieces of information from your device. This technology is essential for delivering a smooth browsing experience, authenticating users, applying security measures, preventing spam and abuse, and measuring site usage. To learn more about these practices, users can refer to Yahoo’s detailed Cookie Policy.
Purpose of Data Collection
Yahoo uses cookies to:
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Provide Sites and Apps: Ensuring the seamless operation of their platforms.
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Authenticate Users and Enhance Security: Preventing spam, abuse, and unauthorized access.
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Measure Usage and Website Performance: Collecting aggregated data such as the number of visitors, the type of devices used (iOS or Android), browsers, and the duration of visits. Importantly, this data is collected in a way that does not identify individual users.
Your Privacy Choices and Control
When you visit Yahoo’s websites or use their apps, you have choices concerning how your data is handled. By clicking “Accept all,” you allow Yahoo and their partners—including 247 companies under the IAB Transparency & Consent Framework—to use cookies and access information on your device. This may include the processing of more precise personal data such as:
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Precise Geolocation Data
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Technical Identifiers: These are system-generated codes, including browser cookies, device IDs, and IP addresses, which can identify your device or you as a user. They might be derived from hashed or encrypted email addresses or matched statistically with other identifiers.
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Browsing and Search Data
This data is used for analytics, personalized advertising and content, advertising and content measurement, audience research, and the development of new services.
If you prefer not to have your cookies and personal data used for these additional purposes, you can click “Reject all.”
For those who want more tailored control, there is an option to “Manage privacy settings,” allowing you to customize which cookies and data uses you permit.
Ongoing Control Over Your Data
Yahoo respects your control over personal information. You can withdraw your consent or change your preferences at any time by accessing the “Privacy and Cookie settings” or “Privacy dashboard” links available on their sites and apps.
For further details on Yahoo’s approach, users are encouraged to read the comprehensive Privacy Policy and Cookie Policy.
In Summary
Yahoo is committed to transparency and user choice when it comes to privacy. By informing users about the use of cookies, the types of data collected, and providing straightforward options to accept, reject, or customize privacy settings, Yahoo empowers users to protect their data while enjoying their services.