Yahoo Privacy Settings: What You Need to Know
Your privacy matters to us. As part of the Yahoo family of brands—which includes websites and apps such as Yahoo and Engadget, as well as our digital advertising service, Yahoo Advertising—we are committed to being transparent about how we collect and use your information.
Use of Cookies and Similar Technologies
When you use our websites and apps, we employ cookies and similar technologies like web storage. These tools allow us to store and read information from your device to help provide and improve our services. You can learn more about this in our cookie policy.
Purposes of Cookies and Data Collection
We use cookies to:
- Deliver our websites and apps to you smoothly.
- Authenticate users, implement security measures, and prevent spam and abuse.
- Measure aggregated usage metrics such as visitor counts, the types of devices you use (iOS or Android), your web browser, and how long you stay on our platforms.
This usage data is collected in aggregated form and is not linked to individual users.
Your Privacy Choices
By clicking “Accept All,” you consent to us and our partners—including 251 participants in the IAB Transparency and Consent Framework—storing and/or accessing information on your device (using cookies). This includes precise geolocation data and other personal information such as technical identifiers.
What are Technical Identifiers?
Technical identifiers are system-generated sequences of letters and numbers that can identify your device or you as a user. Examples include browser cookies, device IDs, and IP addresses. These identifiers may be derived from hashed or encrypted email addresses or statistical matching with other identifiers.
How We Use Your Data
We use technical identifiers and browsing or search data to analyze usage, deliver personalized advertising and content, measure advertising performance, and develop audience insights and services.
Managing Your Privacy Preferences
If you do not want us or our partners to use cookies and personal data for these additional purposes, click “Reject All.” You can also customize your preferences by selecting “Manage Privacy Settings.”
You can withdraw or change your consent at any time by clicking the privacy and cookie settings links on our websites and apps. For more details, please refer to our privacy policy and cookie policy.
Your control over your data is important to us, and we encourage you to review and adjust your privacy settings whenever you choose.