Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo places a strong emphasis on safeguarding your privacy as you use its websites and applications. As part of the Yahoo brand family—which includes popular sites such as Yahoo and Engadget, along with Yahoo Advertising’s digital marketing services—Yahoo collects and processes certain information to enhance user experience, security, and personalized content offerings.
Use of Cookies and Similar Technologies
When you access Yahoo’s sites and apps, the company utilizes cookies and related technologies, such as web storage, to store and retrieve information on your device. These tools help Yahoo provide essential services, authenticate users, strengthen security measures, and combat spam and abuse.
In addition, Yahoo uses these technologies for measurement purposes, monitoring visitor counts, recording device types (like iOS or Android), browser information, and session durations across its platforms. Importantly, this data is aggregated and is not connected to individual users, ensuring anonymity.
Privacy Options for Users
Yahoo offers clear choices regarding how your data is used. By clicking “Accept All,” you consent to Yahoo and its partners—including 251 entities under the IAB Transparency and Consent Framework—storing and accessing information on your device. This may involve precise geolocation data and personal data such as technical identifiers, including browser cookies, device IDs, and IP addresses. These identifiers may also be derived from hashed or encrypted email addresses or statistical matching techniques.
Such data collection supports analytics, advertising, tailored content delivery, advertising measurement, content effectiveness evaluation, audience research, and service development.
Alternatively, if you prefer to decline such data use, clicking “Reject All” will prevent Yahoo and its partners from leveraging cookies and personal data for the additional purposes mentioned.
For those wishing to tailor their privacy settings, Yahoo provides a “Manage Privacy Settings” option, enabling users to customize their preferences.
Changing Your Decisions at Any Time
Users have the flexibility to withdraw consent or adjust their choices at any moment by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on Yahoo’s websites and apps.
To learn more about how Yahoo handles your personal information, you can review their comprehensive Privacy Policy and Cookie Policy.
In summary, Yahoo ensures transparent communication about privacy, providing users with control over their data while aiming to deliver safe, secure, and personalized online experiences across its family of brands.