Your Privacy Options on Yahoo and Its Family of Brands
Yahoo, along with its family of brands including Engadget and its digital advertising service, Yahoo Advertising, places a high priority on your privacy when you use their websites and applications.
Use of Cookies and Similar Technologies
When you visit Yahoo sites or use their apps, they employ cookies and similar technologies such as web storage. These tools allow the operators to store and access information on your device. Cookies are essential for:
- Delivering websites and applications effectively.
- Authenticating users, enhancing security, and protecting against spam and abuse.
- Measuring site usage, including the number of visitors, device types (iOS or Android), browser preferences, and duration of visits.
These data are collected in aggregate form and are not linked to individual users. You can learn more about this by reviewing their Cookie Policy.
Your Consent and Privacy Choices
When prompted, if you click “Accept All,” Yahoo and its partners—including 251 entities participating in the IAB Transparency and Consent Framework—will store and access information on your device. This process involves using cookies, precise geolocation data, and other detailed information such as technical identifiers. These technical identifiers are system-generated strings (like browser cookies, device IDs, or IP addresses) that can identify your device or you as a user. They may also be created through encrypted or hashed email addresses or statistical combinations of other identifiers.
The data collected is used to conduct analyses, display personalized ads and content, measure ad and content performance, perform audience research, and develop new services.
If you prefer not to allow Yahoo and its partners to use cookies and personal data for these additional purposes, you can select “Reject All.”
For greater control, you can customize your privacy preferences by clicking on “Manage Privacy Settings.” At any time, you may revoke your consent or modify your choices by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” through Yahoo’s websites or apps.
Further Information
To understand in detail how your personal data is used and protected, refer to Yahoo’s Privacy Policy and Cookie Policy.
Your privacy is important, and Yahoo offers these options so you can make informed decisions about how your information is handled during your experience with their services.