Understanding Your Privacy Settings on Yahoo and Its Family of Brands
Your privacy is important to Yahoo and the associated family of brands, which include popular sites and applications such as Yahoo itself and Engadget, as well as Yahoo Advertising, their digital advertising service. To provide a more transparent and secure experience, Yahoo informs users about how their data is collected, used, and managed across these platforms.
Use of Cookies and Similar Technologies
When you use Yahoo’s websites and applications, the company employs cookies and related technologies—including web storage—to collect and store information on your device. Cookies enable the operators of these sites and apps to recognize your device and store certain preferences, facilitating a smoother and personalized user experience.
Yahoo’s cookie usage serves several key purposes:
- Delivering the content and services available on their sites and apps.
- Authenticating users to enhance security and prevent spam or abuse.
- Measuring aggregate visitor statistics, such as the number of page views, the type of device (iOS or Android), the browser used, and the length of visits. Importantly, these measurement data are aggregated and are not linked to individual users.
Consent and Data Usage by Yahoo and Its Partners
Yahoo, along with its partners—251 of which participate in the IAB Europe Transparency and Consent Framework—may collect and use information from your device once you consent by clicking “Accept All.” This includes data like precise geolocation, technical identifiers, and browsing and search information.
Technical identifiers refer to series of letters and numbers generated by systems that can identify your device or you as a user. These include browser cookies, device identifiers, IP addresses, and may also be derived from hashed or encrypted email addresses or other statistical matching techniques. The purpose of collecting such data involves:
- Analyzing user interactions and site performance.
- Personalizing advertisements and content you see.
- Measuring the effectiveness of ads and content.
- Studying audience behavior.
- Developing and improving Yahoo’s services.
Managing Your Privacy Choices
Users have control over their privacy preferences. If you prefer that Yahoo and its partners do not use cookies or your personal data for the additional purposes mentioned above, you can click “Refuse All.” Alternatively, you can customize your preferences by selecting “Manage Privacy Settings.”
You may revoke or change your consent at any time by accessing the “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on Yahoo’s websites and applications.
Further Information
To learn more about how Yahoo uses your personal data and manages cookies, you can review their comprehensive Privacy Policy and Cookie Policy.
For your convenience, the available options to manage your privacy settings are:
- Accept All
- Refuse All
- Manage Privacy Settings
Yahoo encourages users to review and understand these settings to make informed decisions about their privacy while using their services.