Your Privacy Settings on Yahoo and Affiliated Websites
Yahoo, part of the Yahoo brand family, operates various websites and apps including Yahoo itself and Engadget, as well as the Yahoo Advertising digital ad service. The company places a strong emphasis on protecting users’ privacy while providing its services.
Use of Cookies and Similar Technologies
When you use Yahoo websites and apps, cookies and similar technologies such as web storage are used. These technologies enable the websites and apps to store and read information on your device. This usage helps to deliver and improve services, authenticate users, enhance security measures, and prevent spam and abuse. For detailed information, users can refer to Yahoo’s Cookie Policy.
Purpose of Data Collection and Measurement
Yahoo collects aggregated data on visitor count, device type (such as iOS or Android), browser used, and the time spent on their websites and apps. Importantly, this information is collected in a way that does not link it to individual users. The aggregated data helps Yahoo understand how their services are utilized and how to enhance user experience.
Consent Options and Data Usage
Users have control over their privacy preferences. By clicking “Accept All,” you consent to Yahoo and its partners—including approximately 250 partners under the IAB Transparency & Consent Framework—storing and accessing information on your device through cookies. This includes the processing of precise location data and other personal data such as technical identification features.
Technical identification features refer to system-generated strings of letters and numbers that identify your device or you as a user. Examples include browser cookies, device IDs, and your IP address. These identifiers can also be derived from hashed or encrypted email addresses or statistical matching from other identification markers.
This information, along with browsing and search data, may be used for analytics, personalized advertising and content, ad and content measurement, audience research, and service development.
If you prefer not to have Yahoo and its partners use cookies and personal data for these additional purposes, you can click “Reject All.” For more customized control, the “Manage Privacy Settings” option enables users to adjust their preferences in detail.
Ongoing Control Over Your Preferences
Yahoo offers the ability to revoke consent or modify your settings at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on their websites and apps.
Additional information on how Yahoo uses your personal data is available in their Privacy Policy and Cookie Policy.
By providing transparent information and flexible options, Yahoo aims to respect user privacy while delivering its services efficiently.