Understanding Your Privacy Settings on Yahoo Websites and Applications
At Yahoo, safeguarding your privacy is a top priority. As part of the Yahoo brand family, which includes widely used sites and applications such as Yahoo and Engadget, as well as Yahoo Advertising—our digital advertising service—we are committed to providing transparency about how your data is collected and used.
How We Use Cookies and Similar Technologies
When you access our websites and applications, we utilize cookies and similar technologies like web storage. These tools help site operators store and retrieve information from your device to enhance your user experience. To learn more about this process, you can refer to our dedicated Cookie Policy.
Purposes for Using Cookies:
- To deliver our websites and applications for your use;
- To authenticate users, enforce security measures, and prevent spam and abuse;
- To measure and analyze site usage patterns.
Measurement and Analytics
We collect aggregated data to count the number of visitors to our pages, identify the type of device (such as iOS or Android), determine the browser used, and track the duration of visits to our sites and applications. Importantly, this data is aggregated and cannot be linked to any specific individual user.
Consent and Data Sharing with Partners
By clicking “Accept All”, you allow Yahoo and our partners—over 250 entities within the IAB Europe Transparency and Consent Framework—to store or access information on your device using cookies. This includes sharing precise geolocation data and other personal information such as technical identifiers.
What Are Technical Identifiers?
Technical identifiers are unique alphanumeric sequences generated by systems that can identify your device or you as a user. Examples include browser cookies, device identifiers, and IP addresses. These identifiers may also be derived from hashed or encrypted email addresses, or through statistical matching of other data.
Use of Personal and Browsing Data
The information collected may be used for analysis, delivering personalized advertising and content, measuring ad and content effectiveness, studying audience patterns, and developing new services.
Your Control over Privacy Preferences
If you prefer not to allow Yahoo and our partners to use cookies and your personal data for these extended purposes, you can select “Refuse All”. Alternatively, to customize your preferences, click on “Manage Privacy Settings”.
You have the flexibility to revoke your consent or modify your choices at any time by accessing the “Privacy and Cookie Settings” or the “Privacy Dashboard” links available on our websites and applications.
For comprehensive details on how we handle your personal data, please consult our Privacy Policy and Cookie Policy.
Your Privacy, Your Choice
- Accept All
- Refuse All
- Manage Privacy Settings
We encourage you to review your privacy settings to ensure they align with your preferences. Your trust is important to us, and we strive to protect your information while providing you with a seamless online experience.