Your Privacy Choices with Yahoo: What You Need to Know
Yahoo, a prominent member of the Yahoo family of brands—which includes sites and apps like Yahoo itself and Engadget, as well as the Yahoo Advertising digital advertising service—is committed to respecting and protecting your privacy when you use its platforms.
Cookies and Similar Technologies
When you visit Yahoo’s sites and apps, the company employs cookies and related technologies, such as web storage, to enhance your experience. Cookies are small data files that allow website operators to store and retrieve information from your device. This technology helps Yahoo deliver and improve its services, authenticate users, implement security measures, and prevent spam and abuse.
Yahoo’s cookie usage is explained in detail in their Cookie Policy, which users can review to understand how information is collected and utilized.
Measurement and Analytics
To better serve its users, Yahoo gathers aggregate data on website and app usage. This includes counting visitors, noting the type of device used (for example, iOS or Android), identifying the browser, and measuring the duration of each visit. Importantly, this data is collected in a way that does not link back to individual users, preserving user anonymity while enabling Yahoo to measure how its platforms are used.
Your Privacy Choices
Yahoo offers users several options regarding how their data is collected and used:
-
Accept All: By selecting this option, you consent to Yahoo and its partners—which include approximately 250 entities under the IAB Transparency & Consent Framework—storing and accessing information on your device via cookies. This also includes the use of precise geolocation data and personal data such as technical identifiers (like browser cookies, device IDs, and IP addresses). These may sometimes be derived from encrypted or hashed information or statistically matched identifiers. Your browsing and search data may also be used for analytics, personalized advertising, content delivery, advertising measurement, audience research, and service development.
-
Reject All: If you prefer not to have your cookies and personal data used for the extended purposes described, you may choose to reject all.
-
Manage Privacy Settings: For those who wish to customize their privacy preferences, Yahoo provides a management interface where you can tailor which cookies and data uses you allow.
Flexibility in Consent
Yahoo understands the importance of user control over personal data. Users can revoke their consent or adjust their privacy choices at any time by accessing ‘Privacy and Cookie settings’ or the ‘Privacy dashboard’ available on Yahoo’s sites and apps.
Further Information
For comprehensive details about how Yahoo handles personal information, users are encouraged to review the full Privacy Policy and Cookie Policy available on their websites.
In summary, Yahoo strives to balance offering personalized, secure, and optimized experiences while providing clear options and transparency to safeguard your privacy online.