Your Privacy Choices on Yahoo and Its Family of Brands
Yahoo places a high priority on the privacy of its users across all its platforms and services. As part of the Yahoo family of brands—which includes well-known sites and apps like Yahoo and Engadget, along with the Yahoo Advertising digital advertising service—Yahoo is committed to transparency regarding how user data is collected and used.
Use of Cookies and Similar Technologies
When you visit Yahoo’s sites and apps, the company employs cookies and similar technologies such as web storage. These tools enable Yahoo to store and access information from your device to enhance your user experience. For more detailed information, users can consult Yahoo’s Cookie Policy.
Yahoo uses cookies to:
- Provide and maintain its sites and apps.
- Authenticate users, implement security measures, and prevent spam and abuse.
- Measure and analyze how users interact with their platforms.
To better understand audience engagement, Yahoo counts the number of visitors, identifies the type of devices (such as iOS or Android) and browsers used, and tracks visit durations. Importantly, this data is collected in aggregate form and is not tied to individual users.
Consent and Data Usage
If users click “Accept all,” Yahoo and its partners—including approximately 250 companies participating in the IAB Transparency & Consent Framework—will store and/or access information on users’ devices via cookies. This consent also allows the use of precise geolocation data and other personal data such as technical identifiers. Examples of technical identifiers include browser cookies, device IDs, IP addresses, and identifiers derived from hashed or encrypted email addresses.
This data supports various purposes, including analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
Privacy Choice Options
Yahoo provides users with control over their privacy preferences:
- Clicking “Reject all” prevents Yahoo and its partners from using cookies and personal data for the additional purposes mentioned.
- Selecting “Manage privacy settings” allows users to customize their choices regarding data collection and use.
Users can withdraw their consent or modify their choices at any time by accessing “Privacy and Cookie settings” or the “Privacy dashboard” on Yahoo’s sites and apps.
For comprehensive details about Yahoo’s data handling practices, users are encouraged to review the company’s Privacy Policy and Cookie Policy.
In essence, Yahoo’s privacy framework aims to balance personalized and secure user experiences with respect for individual privacy preferences, providing clear options to manage how personal data is collected and utilized.