Your Privacy Choices with Yahoo Family of Brands
Yahoo values your privacy and is committed to being transparent about how your data is collected and used across the sites and apps it owns and operates, including well-known platforms such as Yahoo itself and Engadget, as well as its digital advertising service, Yahoo Advertising.
Use of Cookies and Similar Technologies
When you visit Yahoo sites and apps, cookies and similar technologies like web storage are utilized to store and read information on your device. These technologies serve several purposes:
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Providing access to our sites and apps
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Authenticating users, applying security measures, and preventing spam and abuse
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Measuring site usage, including counting visitors, identifying device types (such as iOS or Android), browser types, and the duration of visits. This measurement data is collected in aggregate form and is not linked to individual users.
Your Privacy Choices Explained
Yahoo offers you control over how your data is used. When presented with privacy options, you have several choices:
- Accept All: By clicking “Accept all,” you consent to Yahoo and its partners—more than 250 of whom participate in the IAB Transparency & Consent Framework—using cookies and storing or accessing information on your device. This includes the processing of precise geolocation data and other personal data, such as:
- Technical Identifiers: These are system-generated strings, including browser cookies, device IDs, and IP addresses, which can identify your device or you as a user. They may be based on encrypted or hashed information.
Additionally, browsing and search data may be used for analytics, personalized advertising and content, measurement of advertising and content, audience research, and services development.
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Reject All: Choosing “Reject all” means you do not permit Yahoo and its partners to use cookies or personal data for the additional purposes outlined above.
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Manage Privacy Settings: This option allows you to customize your preferences, letting you select which types of cookies and data processing you allow.
Ongoing Control Over Your Data
You can withdraw your consent or modify your privacy choices at any time by accessing the “Privacy and Cookie settings” or “Privacy dashboard” links found on Yahoo’s sites and apps. For comprehensive details on how your personal data is handled, you can review Yahoo’s Privacy Policy and Cookie Policy.
Final Thoughts
Yahoo’s privacy framework is designed to give you transparency and control, helping you make informed decisions about your online experience across its family of brands. By understanding these options, you can better manage your data privacy in a way that suits your preferences.